• 24 Content Marketing Predictions for 2018

    … ROI in meaningful ways. (Tweet this!) -Rob Haber, director of customer success 16. Brands will look at how all of their systems connect to make it easy for anyone in the entire organization to access any content that’s created. (Tweet this!) -Alicia Phuah, account manager 17. We’ll see more content marketing connected to the internet of things…

    The Content Strategistin Content- 21 readers -
  • Roadmap for a Solid B2B Facebook Advertising Strategy

    …, optimization, and more analysis to get an idea of what works for your business. Some best practices: Brand Awareness Target broad audiences whom you intend to entice with interest-piquing content. Video engagement and organic content like blog posts are great for Brand Awareness campaigns. Traffic Do: Send traffic to a high-value…

    PPC Heroin Affiliate Social Paid Search- 14 readers -
  • 7 Ways to Use Instagram Video for Business

    Wondering how to create Instagram videos that will resonate with your audience? Looking for inspiration? In this article, you’ll discover seven ways to use Instagram video to enhance your stories and timel ...

    Social Media Examiner- 12 readers -
  • 4 Elements of Great Storytelling, Backed by Neuroscience

    … Snow and I cover in our new book, The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You. It turns out there are four pillars that underly all great stories: relatability, novelty, tension, and fluency. And you can use these pillars to study everything from Star Wars to Ernest Hemingway…

    Joe Lazauskas/ The Content Strategist- 12 readers -
  • How to Make an Emotional Narrative Work For Your Brand

    … queued up a video from the electronics company HP for me to watch. In the video, a father tries to connect with his teenage daughter. She’s kind of a pill. She ignores him. She rolls her eyes when he tries to connect with her. At one point, he takes a selfie with her on an HP camera (product placement!), and puts it in her lunchbox. After a long day…

    Shane Snow/ The Content Strategistin How To's- 11 readers -
  • How to Write Exciting Text for Your Video Ads

    …. After writing your three ads, you can now start testing them to get the best fit. Here, the main idea is to note the one that resonates well with your audience. Testing Your Ads You’ll also need to know the ads that generate the best results. To do so, you should ask yourself a couple of questions: Which areas do you want to improve? You’ll need… 9 readers -
  • 20+ Blogging, Video, and Podcasting Predictions for 2018 From the Pros

    … Are you interested in learning where video, blogging, and podcasting are heading in 2018? To find out what to watch for in the coming year, we reached out to expert creators and influencers to get their thoughts. #1: Creators Monetize With Cryptocurrencies Due to the low fees on many cryptocurrencies, they will become the transaction [...] This post first appeared on . - Your Guide to the Social Media Jungle …

    Lisa D. Jenkins/ Social Media Examiner- 9 readers -
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