• Vertical Video Really Might Be More Engaging

    … “Vertical Video” or portrait format will become a mainstay video ad format by 2018. That’s just one surprising, and admittedly jarring, prediction from Sarah Wood, Co-Founder and CEO of Unruly, the viral video analytics company that is probably best known for the viral video chart. You can read all her really interesting predictions around…

    Jonathan Allen/ State of Digital- 52 readers -
  • YouTube debuts TV subscription service, at $35 a month for 6 accounts

    … Every day people spend almost as much time watching YouTube as TV. And now they can watch TV on YouTube. On Tuesday YouTube debuted a cable TV-style subscription service so that people can pay to stream live and recorded shows from the four broadcast TV networks, and roughly three dozen cable networks through a new YouTube TV mobile app…

    Marketing Landin Social- 45 readers -
  • Television meets internet in emerging new ATSC 3.0 standard

    … Traditional television and internet-delivered television are heading for a merger in a new, next-generation standard. And the result could be a complete overhaul of how cross-channel marketing and ad campaigns are conducted. The merger is part of version 3.0 of the Advanced Television Systems Committee standard, or ATSC 3.0 for short. Our…

    Marketing Land- 43 readers -
  • Instagram won’t fix Facebook’s ad load dilemma yet, but video might

    …, it can flood people with more videos they want to watch — and fill their feeds with more ads. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New…

    Marketing Landin Social Facebook- 42 readers -
  • The 6 Most Important Social Media Trends of 2017

    …. Video, the present and future king Along with mobile, video has become Facebook’s latest major crusade. According to a recent Verge article on the troubles of Instant Articles, “the camera is the keyboard” has become “a popular refrain” among Facebook employees. CEO Mark Zuckerberg has repeatedly made clear his intention to transform Facebook…

    Dillon Baker/ The Content Strategistin Social- 41 readers -
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