Vidyard

  • 8 New B2B Video Content Marketing Trends

    … The “play” button is the most compelling action on the web. This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. While it’s well understood that video marketing is an extremely unique and valuable tactic…

    Jess Ostroff/ Convince and Convertin Content YouTube- 30 readers -
  • 6 Steps To Transform your B2B Marketing Program

    … on the video and analytics for B2B. On October 1, Vidyard will host Ignite to explore the latest and best practices in video and content marketing. It will be a chance to hear from some of the best minds in the industry, including Ann Handley of MarketingProfs; Jill Rowley, founder and chief evangelist at #SocialSelling; Mathew Sweezey, best-selling author…

    Tyler Lessard/ Convince and Convertin Content- 2 readers -
  • New Research: B2B Video Marketing on the Rise

    … Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. New survey results show that trend is likely to continue, and that the potential return on investment…

    Tyler Lessard/ Convince and Convert- 27 readers -