Vidyard

  • 8 New B2B Video Content Marketing Trends

    … values and culture. This is a good thing. 5. Looks Matter. As with written content marketing, simply creating video content is not enough. The content needs to be useful, relevant, timely, and well done. Ann Handley talks about this all the time in her writing, and especially in her new book, Everybody Writes. And the same rings true for video. You…

    Jess Ostroff/ Convince and Convertin Content YouTube- 33 readers -
  • 6 Steps To Transform your B2B Marketing Program

    … to video, and distributing video content. These challenges can be difficult to overcome for rookies and veterans alike. Here are six areas of focus to transform your B2B video marketing program: 1. Create memorable video content and establish a storytelling culture. Don’t let lack of ideas for stories be an obstacle for creating great video…

    Tyler Lessard/ Convince and Convertin Content- 3 readers -
  • New Research: B2B Video Marketing on the Rise

    … is significant for those brands that can overcome initial hurdles in building a storytelling culture. Although four out of five B2B marketing professionals reported their video marketing efforts were successful, budget, resources and the ability to produce quality content continue to get in the way of good work, according to the results of a new survey from…

    Tyler Lessard/ Convince and Convert- 28 readers -
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