Viewability

    • Placed Analysis Uncovers Location Data Biases

      Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach ...

      Stephanie Miles/ Street Fightin Mobile- 25 readers -
  • 90% Hate Programmatic Contracts

    … Programmatic ad buying offers a lot of advantages to advertisers. It is very convenient, and when done properly it can be quite effective. It is also very popular, especially with larger brands that find the convenience of having a significant portion of their digital ads automatically handled for them without the need of having human…

    Michael Levanduski/ Performance Marketing Insider- 17 readers -
  • The Google Display Network ups its commitment to viewability

    … For years, brand advertisers have been looking for ways to ensure their online ads are seen. This can be difficult — 56% of all display ads and 46% of all video ads aren’t viewable because they’re below the fold, scrolled out of view, or in a background tab. For several years, we’ve been working to help advertisers address this challenge and today…

    Rob Newton/ Inside AdWordsin Google- 20 readers -
  • Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

    … publishers in the long run as the glut of garbage inventory that makes up a large percentage of the ecosystem is more appropriately valued, or devalued for that matter. One thing that I think gets lost in all the noise surrounding viewability is that premium publishers, with stringent ad fraud policies and preventative measures, have paid a hefty…

    Tom Grubisich/ Street Fight- 12 readers -
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