• What’s the Bigger Issue? Viewability or Fraud?

      When asking marketers what types of issues the industry is facing, there are going to be a lot of answers. Two answers, however, will quickly begin to be seen far more often than any of the others. Viewability and fraud. Whether you’re talking to people just getting into the digital marketing game, or industry leaders, the answers are going to be the same.

      Michael Levanduski/ Performance Marketing Insider- 16 readers -
  • 90% Hate Programmatic Contracts

    … Programmatic ad buying offers a lot of advantages to advertisers. It is very convenient, and when done properly it can be quite effective. It is also very popular, especially with larger brands that find the convenience of having a significant portion of their digital ads automatically handled for them without the need of having human…

    Michael Levanduski/ Performance Marketing Insider- 16 readers -
  • The Google Display Network ups its commitment to viewability

    … and today we are introducing 3 key improvements: the upgrade of all CPM campaigns to viewable CPM campaigns; new viewable frequency capping; and supplementary reporting metrics built on the viewability standard. All CPM campaigns are now viewable CPM campaigns As we announced in September, we’re furthering our commitment to make viewability the currency…

    Rob Newton/ Inside AdWordsin Google- 14 readers -
  • Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

    … Viewability is an innocent-sounding term that has the entire digital media business in a lather. Ever since a 2014 Google study documented that 52 percent of ad impressions actually were not seen by users, viewability has been a front-burner issue for marketers and publishers alike. It’s easy to see why. Total media ad spending in the U.S…

    Tom Grubisich/ Street Fight- 11 readers -
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