• 90% Hate Programmatic Contracts

    … brands more control over data and technology alongside the wider push to ensure greater transparency.” In a May 2015 survey, fraud and quality/brand safety concerns were the leading obstacle to buying ads programmatically, with viewability not far behind. With Incapsula reporting that 56% of web traffic is bot traffic (29% being bad bots…

    Michael Levanduski/ Performance Marketing Insider- 16 readers -
  • The Google Display Network ups its commitment to viewability

    … and today we are introducing 3 key improvements: the upgrade of all CPM campaigns to viewable CPM campaigns; new viewable frequency capping; and supplementary reporting metrics built on the viewability standard. All CPM campaigns are now viewable CPM campaigns As we announced in September, we’re furthering our commitment to make viewability the currency…

    Rob Newton/ Inside AdWordsin Google- 16 readers -
  • Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

    … Viewability is an innocent-sounding term that has the entire digital media business in a lather. Ever since a 2014 Google study documented that 52 percent of ad impressions actually were not seen by users, viewability has been a front-burner issue for marketers and publishers alike. It’s easy to see why. Total media ad spending in the U.S…

    Tom Grubisich/ Street Fight- 11 readers -
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