• The Google Display Network ups its commitment to viewability

    … of digital advertising by upgrading all CPM campaigns on the GDN to viewable CPM (vCPM) campaigns. We’ve now completed this upgrade, making the Google Display Network (GDN) one of the only media platforms where advertisers don’t pay for an impression unless it’s actually viewable by a user. Viewable CPM (vCPM) buying was launched in AdWords…

    Rob Newton/ Inside AdWordsin Google- 12 readers -
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