Viewability

    • Video Measurement Is Broken. Here’s How to Fix It

      In Arthur Conan Doyle’s novel The Sign of Four, Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.” Luckily for Holmes, he never worked in marketing. The famous detective may have had brilliant deductive powers, but even he would’ve struggled to make sense of today’s digital video landscape.

      Jordan Teicher/ The Content Strategistin Social How To's- 16 readers -
  • 90% Hate Programmatic Contracts

    … Programmatic ad buying offers a lot of advantages to advertisers. It is very convenient, and when done properly it can be quite effective. It is also very popular, especially with larger brands that find the convenience of having a significant portion of their digital ads automatically handled for them without the need of having human…

    Michael Levanduski/ Performance Marketing Insider- 16 readers -
  • The Google Display Network ups its commitment to viewability

    … and today we are introducing 3 key improvements: the upgrade of all CPM campaigns to viewable CPM campaigns; new viewable frequency capping; and supplementary reporting metrics built on the viewability standard. All CPM campaigns are now viewable CPM campaigns As we announced in September, we’re furthering our commitment to make viewability the currency…

    Rob Newton/ Inside AdWordsin Google- 15 readers -
  • Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

    … billions of ad impressions monthly, putting these publishers right in the middle of the issue. To find out how they’re responding, I spoke with Tobias Bennett, a former McClatchy ad executive who is the advertising expert at the Local Media Consortium (LMC). The LMC represents close to 70 newspapers and other publishers whose more than 1,650 platforms…

    Tom Grubisich/ Street Fight- 11 readers -
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