Viewability

    • 6 Tools Brands Are Using to Stop Ads From Appearing on ‘Fake News’ Sites

      Fake news isn’t just a problem for consumers. It’s a problem that brand advertisers are facing, as well, as they struggle to ensure their display ads aren’t showing up alongside inflammatory online content. Nearly 60% of agencies say they worry about inventory quality when engaging in programmatic buys, making this a substantial issue that’s not going away on its own.

      Stephanie Miles/ Street Fight- 24 readers -
  • The Google Display Network ups its commitment to viewability

    … For years, brand advertisers have been looking for ways to ensure their online ads are seen. This can be difficult — 56% of all display ads and 46% of all video ads aren’t viewable because they’re below the fold, scrolled out of view, or in a background tab. For several years, we’ve been working to help advertisers address this challenge and today…

    Rob Newton/ Inside AdWordsin Google- 12 readers -
  • Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

    … the results of that commitment in the feedback we get from the buy side, as well as their growing demand for our inventory. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 9 readers -