Viewable Impressions

  • Yahoo Enters Viewable Impression Market With Prime View

    … Yahoo's latest ad product allows advertisers to buy display ads on a viewable cost-per-impression basis — brands pay only when their ads are visible on users' screens. The product, Yahoo Prime View is available for desktop display ad inventory on Yahoo sites and only in the U.S. this time. According to a Yahoo spokesperson, Prime View…

    Ginny Marvin/ Marketing Landin Display- 8 readers -
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