Viewable Impressions

  • Yahoo Enters Viewable Impression Market With Prime View

    … as a currency metric in display advertising after the industry reached agreement on a measurement standard and addressed technical challenges. To be considered viewable a minimum of 50 percent of an ad's pixels must be in view for at least one second. Yahoo claims to be the largest publisher offering a solution based on . Google received…

    Ginny Marvin/ Marketing Landin Display- 7 readers -
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