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  • What Can You Do With Video?

    … back at them was: What can you do with video? More specifically, can you create video, market video or sell video? If you can do one of those three things—or, even better, more than one of those three things–there is going to be a role for you somewhere, especially within sports media. With an increasing number of companies getting…

    AllTwitterin Facebook Twitter YouTube- 29 readers -
  • Spotify Reveals Most Streamed Artists of 2016

    … Ariana Grande Sia Adele Fifth Harmony Most Streamed Male Artists in 2016 Drake Justin Bieber Twenty One Pilots Kanye West Coldplay Top Five Breakout Artists in 2016 Zayn Frenship Anne-Marie Madeintyo Rob $tone Most Streamed Tracks in 2016 Drake – One Dance (feat. WizKid and Kyla) Mike Posner – I Took a Pill in Ibiza – Seeb Remix The Chainsmokers – Don’t…

    AllTwitter- 19 readers -
  • Content Length: Attention Spans Versus Engagement

    … on the YouTube Ads Leaderboard in 2014 averaged three minutes Tweet This! – an increase of 47% vs. 2013. And none of the top ads in 2014 and 2015 were under a minute. Ben Jones, Think With Google So for a decade, when asked “How long?”, I’ve always said long enough to tell the story and no longer. For our clients, that’s lead to us publishing less…

    Douglas Karr/ Marketing Technology Blogin Content- 31 readers -
  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … that post, you can easily calculate your ROI. For quick-serve restaurants and fast-moving-consumer-goods brands, where transactions happen offline and digital advertising budgets are dwarfed by offline advertising and sponsorships, attributing spend on social media to sales is virtually impossible–no matter how much data you can access. It’s…

    AllFacebookin Facebook Twitter- 28 readers -
  • Facebook Adds Daily Video Metrics

    …): The number of times the video was viewed to 10 seconds. If the video is shorter than 10 seconds, this metric refers to the number of times people viewed at least 97 percent of the video. Average percent completion: The portion of the video (on a percentage basis) that is viewed in an average watch session. Gomez-Ortigoza added that clicking through…

    David Cohen/ AllTwitterin Social Facebook- 23 readers -
  • Video Content Marketing: The Three Es of Success

    … they wrote on the subject. Currently, the video has over 370,000 views, more than any other video on the channel (save for one paid promotion), and more than most videos on the subject or from competitors. The bottom line is this. Your customer does not want to be sold to. Anyone can tell somebody that their product or company is great, and hey…

    Nick Vaka/ Visual.lyin Content- 20 readers -
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