• Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … For years, marketers were led to believe that measuring social media return on investment was not only possible, but also required. Directing customers to a website where they can make a purchase is something companies can easily track. If you spend $1,000 to promote a Facebook post and generate $1,500 in revenue from your ecommerce store from…

    AllFacebookin Facebook Twitter- 14 readers -
  • Facebook Adds Daily Video Metrics

    …-Ortigoza said the new metrics are available via page insights and the video library section of pages’ admin panels, and they will be added to the insights application-programming interface “soon.” In February, Gomez-Ortigoza announced in a Facebook Media blog post that the social network’s updated video metrics section in page insights would include…

    David Cohen/ AllTwitterin Social Facebook- 9 readers -
  • Video Content Marketing: The Three Es of Success

    … When I first got into the field of animation, the last place I thought I would ever find myself is the world of content marketing. Really, it’s mostly because the term was never used this frequently in the history of advertising, let alone as late as 2011. That’s when I stumbled into it accidentally… Before I knew it was a thing, let alone what…

    Nick Vaka/ Visual.lyin Content- 16 readers -
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