• What Can You Do With Video?

    … or the endless cycle of news spouted from all major sports. A range of talents are useful here, from animating real-time or a classic highlight into a transformational piece of content, to crafting a longer-form story for YouTube or an over-the-top platform. Creating video is not limited to the edit bay. The ability to write scripts (being able…

    AllTwitterin Facebook Twitter YouTube- 24 readers -
  • Spotify Reveals Most Streamed Artists of 2016

    … billion streams. Rihanna was followed by Ariana Grande and Sia. For male artists specifically, Drake was followed by Bieber and Twenty One Pilots. Elsewhere, Spotify said the top breakout artist in 2016 was Zayn, followed by Frenship and Anne-Marie. In terms of individual songs, One Dance (feat. WizKid and Kyla) by Drake was the most streamed track…

    AllTwitter- 14 readers -
  • Content Length: Attention Spans Versus Engagement

    … the opportunity to rapidly skip over irrelevant, poor quality, or non-engaging content to find great content. When I first started our podcast, my friends in the industry said no one would listen to more than 6 minutes… here we are years later and most podcasts are 30 to 60 minutes long. Not only that, listeners are binge listening to hours over podcasts…

    Douglas Karr/ Marketing Technology Blogin Content- 21 readers -
  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … will a brand get for this advertising cost? Application downloads? Pushing people to buy something from a website? Getting an email address? Nope: They get views. How many people have viewed your story is the only metric Snapchat provides. Does that sound familiar? This is exactly the metrics brands look at in traditional mass media advertising…

    AllFacebookin Facebook Twitter- 25 readers -
  • Facebook Adds Daily Video Metrics

    … Facebook continues to enhance the information available for publishers posting videos with Thursday’s announcement of daily video metrics. Product manager Anaid Gomez-Ortigoza announced in a Facebook Media blog post that page administrators can now view day-by-day breakdowns of the following metrics: Minutes viewed: The total minutes of watch…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Video Content Marketing: The Three Es of Success

    … they wrote on the subject. Currently, the video has over 370,000 views, more than any other video on the channel (save for one paid promotion), and more than most videos on the subject or from competitors. The bottom line is this. Your customer does not want to be sold to. Anyone can tell somebody that their product or company is great, and hey…

    Nick Vaka/ Visual.lyin Content- 20 readers -
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