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    • Content Length: Attention Spans Versus Engagement

      Over 10 years ago, I wrote that attention spans are increasing. As we worked with clients over the years, this continues to be proven despite the myth that readers, viewers, and listeners won’t stick around. Consultants continue to state that attention spans have been reduced, I call bollox. What has changed is choice – providing us the opportunity to rapidly skip over irrelev ...

      Douglas Karr/ Marketing Technology Blogin Content- 10 readers -
    • Spotify Reveals Most Streamed Artists of 2016

      Spotify revealed the top artists, songs and albums on its platform in 2016. On a global level, Drake was the top artist on Spotify in 2016, followed by Justin Bieber and Rihanna. Drake’s music accounted for more than 4.7 billion streams in 2016. In terms of female artists specifically, Rihanna was the top artist of the year, with over 2.5 billion streams.

      AllTwitter- 3 readers -
  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … will a brand get for this advertising cost? Application downloads? Pushing people to buy something from a website? Getting an email address? Nope: They get views. How many people have viewed your story is the only metric Snapchat provides. Does that sound familiar? This is exactly the metrics brands look at in traditional mass media advertising…

    AllFacebookin Facebook Twitter- 18 readers -
  • Facebook Adds Daily Video Metrics

    … (new): A breakdown between views with sound and views without sound is available for both views and 10-second views. Organic vs. paid: A breakdown between organic metrics and paid metrics is available for minutes viewed, views, 10-second views and unique viewers. Readers: What do you think of the addition of daily video metrics? …

    David Cohen/ AllTwitterin Social Facebook- 10 readers -
  • Video Content Marketing: The Three Es of Success

    … they wrote on the subject. Currently, the video has over 370,000 views, more than any other video on the channel (save for one paid promotion), and more than most videos on the subject or from competitors. The bottom line is this. Your customer does not want to be sold to. Anyone can tell somebody that their product or company is great, and hey…

    Nick Vaka/ Visual.lyin Content- 17 readers -
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