Views

    • What Can You Do With Video?

      I was recently asked to speak at Columbia University to a class of graduate students in sports management who were looking for advice on breaking into the industry. I have been lucky enough to work with Whistle Sports for the past three years, currently as our vice president of social media. When answering their questions, the main one I threw back at them was: What can you ...

      AllTwitterin Facebook Twitter YouTube- 10 readers -
  • Spotify Reveals Most Streamed Artists of 2016

    … on Spotify in 2016. In addition, Drake’s album Views was the most streamed album on the platform this year. Here are Spotify’s complete top five lists for the top artists, songs and albums on its platform in 2016. Top Five Artists for 2016 Drake Justin Bieber Rihanna Twenty One Pilots Kanye West Most Streamed Female Artists in 2016 Rihanna…

    AllTwitter- 9 readers -
  • Content Length: Attention Spans Versus Engagement

    … the viewer that’s watching.I believe too many marketers pay attention to bounce rates and views without analyzing the I believe too many marketers pay attention to bounce rates and views without analyzing conversions. Let’s look at a couple scenarios: You produce a brief 2-minute overview video of your products and services and it’s viewed 10,000 times…

    Douglas Karr/ Marketing Technology Blogin Content- 12 readers -
  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … will a brand get for this advertising cost? Application downloads? Pushing people to buy something from a website? Getting an email address? Nope: They get views. How many people have viewed your story is the only metric Snapchat provides. Does that sound familiar? This is exactly the metrics brands look at in traditional mass media advertising…

    AllFacebookin Facebook Twitter- 21 readers -
  • Facebook Adds Daily Video Metrics

    …-Ortigoza said the new metrics are available via page insights and the video library section of pages’ admin panels, and they will be added to the insights application-programming interface “soon.” In February, Gomez-Ortigoza announced in a Facebook Media blog post that the social network’s updated video metrics section in page insights would include…

    David Cohen/ AllTwitterin Social Facebook- 12 readers -
  • Video Content Marketing: The Three Es of Success

    … on industry truths and we used information that made us an attractive option in the spots, we got very little response. Granted we did manage to get some inflammatory critiques from the people within the companies we were poking fun at. While getting under a fierce competitor’s skin can be rewarding in its own way, it’s hardly the result you want…

    Nick Vaka/ Visual.lyin Content- 17 readers -
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