• What Can You Do With Video?

    … piece of content that nobody sees is like the tree that falls in the forest that nobody hears. It may as well have never happened. If you are a person who can drive millions of views, likes, comments and shares to a video, you will quickly become the production’s team best friend and regularly be able to find yourself employment. Can you sell video…

    AllTwitterin Facebook Twitter YouTube- 29 readers -
  • Content Length: Attention Spans Versus Engagement

    … on the YouTube Ads Leaderboard in 2014 averaged three minutes Tweet This! – an increase of 47% vs. 2013. And none of the top ads in 2014 and 2015 were under a minute. Ben Jones, Think With Google So for a decade, when asked “How long?”, I’ve always said long enough to tell the story and no longer. For our clients, that’s lead to us publishing less…

    Douglas Karr/ Marketing Technology Blogin Content- 31 readers -
  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … will a brand get for this advertising cost? Application downloads? Pushing people to buy something from a website? Getting an email address? Nope: They get views. How many people have viewed your story is the only metric Snapchat provides. Does that sound familiar? This is exactly the metrics brands look at in traditional mass media advertising…

    AllFacebookin Facebook Twitter- 28 readers -
  • Is Facebook Exploring Ways for Verified Users to Make Money?

    … a share of revenue generated by ads in your post Consider the following data metrics for your personal presence on Facebook. Which of these would you be interested in? (Select all that apply.) Engagement (how many people comment, reach or share your post) Non-follower audience info (age, gender, location of non-followers viewing your post) Daily…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Facebook Adds Daily Video Metrics

    … (new): A breakdown between views with sound and views without sound is available for both views and 10-second views. Organic vs. paid: A breakdown between organic metrics and paid metrics is available for minutes viewed, views, 10-second views and unique viewers. Readers: What do you think of the addition of daily video metrics? …

    David Cohen/ AllTwitterin Social Facebook- 23 readers -
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