Vikram Somaya

  • THE LOOP: Inside WeatherFX’s Personalized Content Marketing Machine

    … affects the decisions we make as consumers—and that presents an opportunity for brands. The Weather Company is jumping on that opportunity. With WeatherFX, a data-driven marketing arm that analyzes up-to-date local conditions to connect brands with consumers, The Weather Company has the ability to direct the right content to the right audiences…

    Jordan Teicher/ The Content Strategistin Content- 14 readers -
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