Viral Marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages.
Posts about Viral Marketing
  • 2016 Olympic Games: Vital Lessons in Tent-Pole Video Marketing

    … arousal positive emotion, according to Dr. Karen Nelson-Field, the author of Viral Marketing: The Science of Sharing. So, if video marketers are trying to move the needle on brand objectives such as awareness, perception, and interest, or they’re trying to “put butts in seats” BEFORE an upcoming tent-pole event, then they are more likely to make…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 20 readers -
  • How to increase your content’s viral potential

    … Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it. Whatever it is that makes content inherently shareable – and, at the extreme end of the spectrum, go viral – seems like more of a mystical art than a science; a fortunate coinciding of different elements like timeliness…

    Search Engine Watchin Social How To's- 11 readers -
  • How to Get Insane Amounts of Traffic and Subscribers from SlideShare

    … landing page on the TrackMaven site, giving you access to the selected report in exchange for your contact details. Here’s the landing page for The Colossal Content Marketing Report: Right now you might be thinking: “This is going to take too much time!” But just remember, perfection is the enemy of progress. It’s important to get started rather…

    Boost Blog Trafficin Social How To's- 11 readers -
  • 3 Viral Sharing Tips for Your Squarespace Blog

    … morsels will draw them back for the full article. Keep this last fact in mind, as it establishes a strong foundation for viral content. When you understand the concept of providing appealing, shareable components, this will help you in blogging, social media marketing, and beyond. Tip 3: Be Controversial and/or Informative The world is full…

    Basic Blog Tipsin Social- 20 readers -
  • How Not to Go Viral: 4 Viral Marketing Fails

    … Viral marketing has the potential to make a huge splash online, but as with any marketing strategy, there's risk involved. Poor planning, offensive material, and a lack of brand transparency are all major contributors to failed campaigns. With so much potential for failure, how can your company launch a successful viral marketing campaign…

    Search Engine Guidein Content How To's- 18 readers -
  • Why Safety Videos are the New Video Marketing for Airline Brands

    … safety video serve two purposes. To inform the passenger while keeping them entertained - and therefore engaged - and also as an excellent video marketing tool for the airline. The very best of the bunch are going viral, the latest being Delta's “The Internetest Safety Video on the Internet” in which the worlds of airline safety and internet memes…

    Carla Marshall/ ReelSEOin Social Facebook- 36 readers -
  • The Ultimate Guide to Creating an Expert Roundup Post That Gets 1000s of Shares

    … are embarrassing in comparison. You just can’t seem to figure out the whole “viral” thing. Here’s the part you’re missing. Certain types of content are more likely to be shared than others. Sure, quality is important. But some posts have shareability in their DNA. And one type in particular is almost guaranteed to catch fire on social media… The expert…

    Boost Blog Trafficin Social- 32 readers -
  • 4 Videos That Get Cause Marketing Right

    … the hottest upcoming opportunities, as marketing cloud platforms and over a 1,000 martech start-ups vie to shape that landscape and define how modern marketing gets done. Lowest rates expire January 17 – register today to save $400! About The Author Kelsey Libert is a public speaker, Harvard Business Review columnist, and VP of Marketing at Frac.tl, a company that specializes in the science behind viral marketing. (Some images used under license from Shutterstock.com.)…

    Kelsey Libert/ Marketing Landin Content- 28 readers -
Get the top posts daily into your mailbox!
More from around the web