Viral Marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages.
Posts about Viral Marketing
  • 2016 Olympic Games: Vital Lessons in Tent-Pole Video Marketing

    … an impact with a well-edited trackvert than with live video streaming. Video Marketing Secret Weapon: FOMO! However, once the tent-pole event kicks off, the best practices and strategies change. Why? Because everything worth seeing is happening now, in real-time. And this triggers a new emotion: The Fear of missing out (FOMO). During a tent-pole event…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 33 readers -
  • How to increase your content’s viral potential

    … Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it. Whatever it is that makes content inherently shareable – and, at the extreme end of the spectrum, go viral – seems like more of a mystical art than a science; a fortunate coinciding of different elements like timeliness…

    Search Engine Watchin Social How To's- 21 readers -
  • How to Get Insane Amounts of Traffic and Subscribers from SlideShare

    … landing page on the TrackMaven site, giving you access to the selected report in exchange for your contact details. Here’s the landing page for The Colossal Content Marketing Report: Right now you might be thinking: “This is going to take too much time!” But just remember, perfection is the enemy of progress. It’s important to get started rather…

    Boost Blog Trafficin Social How To's- 18 readers -
  • 3 Viral Sharing Tips for Your Squarespace Blog

    … Here at Basic Blog Tips, most of our blogging articles are focused on WordPress, but today we turn our attention to the topic of Squarespace. Squarespace offers a wealth of tools for building your blog or website. It was designed from the ground up with the intention of having features that other website builders lacked. In 2010, TechCrunch…

    Basic Blog Tipsin Social- 31 readers -
  • How Not to Go Viral: 4 Viral Marketing Fails

    …? Let's start by looking at what not to do. Here are four of the biggest viral marketing fails of all time. Samsung: Memes Without Context A 2013 ad campaign from Samsung had the right idea - capitalize on popular memes to produce relevant content - but failed in its execution. The meme, known as the Overly Attached Girlfriend, followed from a video…

    Search Engine Guidein Content How To's- 19 readers -
  • Why Safety Videos are the New Video Marketing for Airline Brands

    … safety video serve two purposes. To inform the passenger while keeping them entertained - and therefore engaged - and also as an excellent video marketing tool for the airline. The very best of the bunch are going viral, the latest being Delta's “The Internetest Safety Video on the Internet” in which the worlds of airline safety and internet memes…

    Carla Marshall/ ReelSEOin Social Facebook- 44 readers -
  • The Ultimate Guide to Creating an Expert Roundup Post That Gets 1000s of Shares

    … are embarrassing in comparison. You just can’t seem to figure out the whole “viral” thing. Here’s the part you’re missing. Certain types of content are more likely to be shared than others. Sure, quality is important. But some posts have shareability in their DNA. And one type in particular is almost guaranteed to catch fire on social media… The expert…

    Boost Blog Trafficin Social- 43 readers -
  • 4 Videos That Get Cause Marketing Right

    … the hottest upcoming opportunities, as marketing cloud platforms and over a 1,000 martech start-ups vie to shape that landscape and define how modern marketing gets done. Lowest rates expire January 17 – register today to save $400! About The Author Kelsey Libert is a public speaker, Harvard Business Review columnist, and VP of Marketing at, a company that specializes in the science behind viral marketing. (Some images used under license from…

    Kelsey Libert/ Marketing Landin Content- 39 readers -
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