• The Top 6 Ways to Grow Your App

    … be a cost per acquisition 20 percent below your margins on every purchase. For gaming, it might be payback of 10 percent in a 30 day period. The second goal is scale: How many total users are on your app. You should always make it a goal to figure out retention, CPA or LTV before going for scale. Give your product built-in virality: Inherent virality…

    AllFacebookin Affiliate Social Google Facebook- 40 readers -
  • More New Features for Facebook’s Analytics for Apps

    … content from your website is being shared on Facebook. We’ve added a measure of virality–how frequently a recent link from your website is shared on Facebook–and we’re making it available to all apps that have implemented sharing insights. This allows you to see when your content is becoming popular on Facebook based on all articles published in the last…

    David Cohen/ AllFacebookin Social Facebook- 30 readers -
  • Why Virality is More About an Emotional Connection than Luck

    … Every brand is vying for more traffic, more followers, and more conversions from as many people as they can reach online – and one of the surest ways your marketing team can do this is through a viral hit. Unfortunately, most people would argue that virality is simply a matter of luck, but what if I told you they were wrong? New research…

    Relevancein Social- 23 readers -
  • How to Deal With Unwanted Virality

    … outlets. But is all exposure good exposure? Not necessarily. Crista Orenda, a Virginia writer, experienced life-altering virality last year when an interview about her “Orgasm Quest”—an attempt to regain her ability to climax after SSRIs caused her to become anorgasmic—received an incredible amount of unwanted media attention. But shortly after she…

    The Content Strategistin How To's- 11 readers -
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