Virtual Reality

Virtual reality (VR), sometimes referred to as immersive multimedia, is a computer-simulated environment that can simulate physical presence in places in the real world or imagined worlds. Most current virtual reality environments are primarily visual experiences, displayed either on a computer screen or through special stereoscopic displays, but some simulations include additional sensory information, such as sound through speakers or headphones. Some advanced, haptic systems now include tactile information, generally known as force feedback in medical, gaming and military applications.
Posts about Virtual Reality
    • How AR and VR can Propel Content Marketing into a New Age

      A Monster of a Marketing Campaign On April 26th 2017, the marketing team behind the wildly successful Alien film franchise unleashed a monster of an ad campaign to build interest in their new film, Alien: Covenant. Utilizing cutting edge virtual reality technologies, they released a 360 VR experience called ‘In-Utero’. You can check out the video here, if you dare.

      Relevancein Content How To's- 11 readers -
  • AR and VR — Will Local Advertisers Bite?

    … for this digital real estate as mobile AR gains consumer traction. There will be also questions about who “owns” that virtual space. This will all create potential opportunity for local publishers or startups to help SMBs claim and optimize that space with the right AR content. This scenario will also require lots of location data to make sure…

    Michael Boland/ Street Fight- 8 readers -
  • Virtual Versus Augmented Reality? Which one will win out?

    … available matching gloves and boots in their size, on their bitmoji. In a way, you could think of digital expression recognition, in combination with AI, as a replacement for the skilled, empathic sales person who can read people well and smooth the sales process. Now developers have the tools to make this happen in augmented reality. Virtual versus…

    Get Elastic- 15 readers -
  • How to optimize VR content for search

    … Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. Whether using it to look around a potential new home without leaving your sofa, or to explore a popular scuba diving spot without touching a drop of water, the possibilities are endless and exciting. There…

    Search Engine Watchin SEO Content How To's- 13 readers -
  • Virtual Reality: The incredible experiential sales tool

    … that experience, this time using virtual reality. The Tate Modern has announced what promises to be a blockbuster exhibition of the paintings of Modigliani, who worked in early twentieth-century Paris alongside the likes of Picasso. The gallery wants to “revolutionise the way people create and experience art”, by allowing art lovers to step inside…

    Lush Digital- 16 readers -
  • Dell EMC World: 10 Terms Transforming Information Technology

    … without intervention. Natural Language Processing – companies like Amazon, Google, Microsoft, and Siri are advancing NLP and the ability for systems to react and respond to simple commands. But moving forward, these systems will transform and respond as intelligently (or maybe even better) than humans do. Utility Computing – when you plug…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Group Nine Media steals the show at #NewFronts2017

    … Programming: The Dodo will begin programming VR content later this year. For example, “Animal Eye View” will be a mid-form virtual reality series from an animal’s perspective with a focus on stunning footage and emotional narratives. Little Dodo: This year The Dodo is launching an entirely new sub-brand for kids. Little Dodo offers a fresh take…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 33 readers -
  • 5 reasons you should start embracing 360 video

    … I’m mindful that in any conversation about virtual reality (VR) and 360 video, there is always a range of knowledge, experience and understanding, and thus it must begin with a definition. “Talking about virtual reality is like dancing about architecture.” – Chris Milk. Virtual Reality vs 360 Video VR is a computer-generated, simulated…

    Lush Digital- 18 readers -
  • The Future of Image Search

    … a ‘keyword match’ and a number of possible source URLs. There are useful tools and features out there when it comes to object recognition, but this is not revolutionary, and it hasn’t change the game. Where does ‘reality’ fit in? What could really have an effect on our everyday lives is VR (virtual relaity). Tech giants such as Google and Microsoft…

    Tamar SEO and Social Blogin SEO- 17 readers -
  • Are Brands Wasting Their Money on Virtual Reality?

    … A few weeks back, I had the opportunity to (sort of) live out my fantasy of being an NFL quarterback. I was at Social Media Week NY, and spotted a virtual reality (VR) football game: My time to become Tom Brady had finally come. I strapped on the headset I pretended was a helmet, put my hands through a pair of strangely shaped controllers…

    The Content Strategist- 19 readers -
  • The Arrival of Immersive Marketing, Journalism, and Education

    … Virtual and augmented reality are going to play a larger role in your future. TechCrunch predicts that mobile AR will most likely be a $100 billion market within 4 years! It doesn’t matter if you work for a cutting-edge technology company, or in a showroom selling office furniture, your business will benefit in some way by an immersive marketing…

    Marketing Technology Blog- 39 readers -
  • How to get started with 360-degree content for VR

    … become easier to embed and share photospheres directly within webpages, and the virtual reality headsets which allow users to experience them are increasingly widespread and affordable. Even without a virtual reality headset, users can still enjoy 360-degree imagery using their web or mobile browser, giving them the opportunity to experience…

    Search Engine Watchin Content How To's- 20 readers -
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