Virtual Reality

Virtual reality (VR), sometimes referred to as immersive multimedia, is a computer-simulated environment that can simulate physical presence in places in the real world or imagined worlds. Most current virtual reality environments are primarily visual experiences, displayed either on a computer screen or through special stereoscopic displays, but some simulations include additional sensory information, such as sound through speakers or headphones. Some advanced, haptic systems now include tactile information, generally known as force feedback in medical, gaming and military applications.
Posts about Virtual Reality
    • Virtual Versus Augmented Reality? Which one will win out?

      With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking about how to harness AR for ecommerce purposes.

      Get Elastic- 14 readers -
  • How to optimize VR content for search

    … into websites on desktop and mobile, as well as native apps. One of the primary reasons that companies fail to embrace the technology is a misconception over its accessibility. No, you don’t need to own an Oculus Rift to be able to experience VR content. In fact, you don’t need anything. With the ability to embed VR content into websites with the simple…

    Search Engine Watchin SEO Content How To's- 13 readers -
  • Virtual Reality: The incredible experiential sales tool

    … beyond the usual web that video production companies often use. If you’d like to work with a content team that has the capability to provide virtual reality experiences for your clients, get in touch with Lush Digital Media. Our video production house has all the technology and experience you require. Like what you’ve read? Sign up to the Lush…

    Lush Digital- 15 readers -
  • Dell EMC World: 10 Terms Transforming Information Technology

    … the four aspects, reducing the need for expertise and integration and significantly reducing the risk of errors or downtime. Virtualization – While virtualized systems have been around for two decades, the ability for virtualization across systems is already here. Companies are already developing in local or staged virtual environments that are moved…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Group Nine Media steals the show at #NewFronts2017

    … of the merger, Discovery Communications announced a $100 million minority investment in the collective organization, becoming the biggest shareholder before Axel Springer. Discovery also acquired the right to obtain a majority stake later if it so chooses. So, the reason why Group Nine isn’t a household name – yet – is because the privately held company…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 33 readers -
  • 5 reasons you should start embracing 360 video

    … I’m mindful that in any conversation about virtual reality (VR) and 360 video, there is always a range of knowledge, experience and understanding, and thus it must begin with a definition. “Talking about virtual reality is like dancing about architecture.” – Chris Milk. Virtual Reality vs 360 Video VR is a computer-generated, simulated…

    Lush Digital- 18 readers -
  • The Future of Image Search

    … a ‘keyword match’ and a number of possible source URLs. There are useful tools and features out there when it comes to object recognition, but this is not revolutionary, and it hasn’t change the game. Where does ‘reality’ fit in? What could really have an effect on our everyday lives is VR (virtual relaity). Tech giants such as Google and Microsoft…

    Tamar SEO and Social Blogin SEO- 17 readers -
  • Brand Newsroom 136: How Virtual Reality will revolutionise our marketing reality

    It first came to prominence in the gaming world in the 1990s, but virtual reality is a product whose time finally seems to have come. Marketers the world over are embracing the technology in the hope of redefining customer experience. So, how can we use it? First some terminology: Virtual reality is when the user puts on a headset and their experience, everything they ca ...

    Lush Digital- 26 readers -
  • Are Brands Wasting Their Money on Virtual Reality?

    … A few weeks back, I had the opportunity to (sort of) live out my fantasy of being an NFL quarterback. I was at Social Media Week NY, and spotted a virtual reality (VR) football game: My time to become Tom Brady had finally come. I strapped on the headset I pretended was a helmet, put my hands through a pair of strangely shaped controllers…

    The Content Strategist- 18 readers -
  • The Arrival of Immersive Marketing, Journalism, and Education

    … Virtual and augmented reality are going to play a larger role in your future. TechCrunch predicts that mobile AR will most likely be a $100 billion market within 4 years! It doesn’t matter if you work for a cutting-edge technology company, or in a showroom selling office furniture, your business will benefit in some way by an immersive marketing…

    Marketing Technology Blog- 38 readers -
  • How to get started with 360-degree content for VR

    … become easier to embed and share photospheres directly within webpages, and the virtual reality headsets which allow users to experience them are increasingly widespread and affordable. Even without a virtual reality headset, users can still enjoy 360-degree imagery using their web or mobile browser, giving them the opportunity to experience…

    Search Engine Watchin Content How To's- 19 readers -
  • Why your business needs virtual reality

    …” and “research” in virtual reality (VR). On this day, with VR Golf, I was playing 18 holes on one of the greatest golf courses the world has to offer. But there is so much more to VR than games. In 2017, virtual reality is something you will hear more and more about, and experts think that soon it will be a big part of your everyday life…

    Lush Digital- 29 readers -
  • Future Marketing: An Interview with Author Jon Wuebben

    … Long-time friend, marketing speaker, three-time author, and now futurist Jon Wuebben joined us on a podcast to speak about his newest book Future Marketing: Winning in the Prosumer Age. What is a Prosumer? The term prosumer has transformed from meaning professional consumer to meaning product and brand advocate. Rather than simply “consuming…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
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