• Scouting Cards for Social Networks (Infographic)

    …, and On Base Marketing founder and CEO Justin Lafferty said in an email to SocialTimes: Social media channels can have very distinct audiences. There’s no one-size-fits-all solution anymore. You wouldn’t use Snapchat the way you’d use Facebook or LinkedIn. By learning the differences in each platform, you can optimize your content for each channel. LinkedIn users seek thought leadership, while Snapchat users want to see your brand’s creative side. Keep this in mind when creating a multichannel campaign.…

    David Cohen/ AllFacebookin Social Facebook Twitter- 12 readers -
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