• Why Visibility Is Key for Content Marketing Success

    … for enterprise-level marketing teams. That’s where content marketing software comes in. According to software research firm Forrester, one of the core functions of content marketing software is bringing “visibility, order, and insight into countless streams of activity.” Visibility, in particular, proved to be the word that was repeated most…

    Dillon Baker/ The Content Strategistin Content- 25 readers -
  • 5 Ways to Enhance YouTube Videos for Marketers

    … the benefits of watching the video. For example, you can encourage clicks with phrases that suggest lists, like “7 ways to…” or “How to…” or “The best…” In the description, add links to your products or website. Be sure to include “http://” with your website links so that they’re clickable. Make sure you include “http://” in your links so they’re…

    Social Media Examinerin Social YouTube- 28 readers -
  • 4 Ways to Beat the Instagram Algorithm

    … and can help. If you’re looking for content engagement, include a snippet of the article you’re promoting and add a CTA such as “Click the link in our profile for the full article.” #2: Tap Into User-Generated Content and Storytelling REI’s Instagram profile is an example of a brand focusing on high-quality images and individual stories…

    Social Media Examiner- 23 readers -
  • Real Tools we Use: Rank Tracker

    … clients including: Visibility, Search Engine Rankings, Keywords Bringing Visitors, etc. Cons You need to constantly run it (doesn’t automatically track rankings for you) You’ll need your own proxies A little more difficult to see the increase and decrease of your keywords’ rankings It takes a while to pull data – depending on your internet…

    SEO Hacker Blogin SEO- 19 readers -
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