Visible Measures

  • How Snapchat Helped Trigger the Live-Streaming Arms Race

    … and gone. More recently, you could almost blink and miss the hype and fade-out of Meerkat as it was compromised by larger players with built-in audiences. But why now are the “big internet companies” pushing live streaming with such vigor? Why is live video so hot right now? The rise of DVRs, time-shifted TV, “Netflix and chill” and more has led…

    AllFacebookin Facebook Twitter YouTube- 12 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … Twitter reported its second-quarter-2016 financial results Wednesday, and Wall Street was far from overwhelmed. The social network posted revenue of $602 million, up 20 percent compared with the second quarter of 2015, with ad revenue of $535 million up 18 percent year-over-year. Mobile ad revenue represented 89 percent of total ad revenue…

    David Cohen/ Inside Facebookin Twitter- 19 readers -
  • Branded Videos Total Over 2.4B Views in Q1 2014

    … Seems like only yesterday (it's really been a month) that I was talking about how 2013 was the year of the branded video. Now Visible Measures released their Q1 2014 Branded Video Report. So did branded video continue its momentous climb or has it tailed off into the sunset and called it a valiant effort? Visible Measures has the answers we…

    Christophor Rick/ ReelSEO- 5 readers -
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