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… to come back and see what else you have to say. Visitor loyalty: How often and how soon did they return? This metric enhances the value of the return readers metric. Longevity: How long do you keep reaping rewards from your content? This will do wonders for your repurposing efforts and other editorial calendar considerations. (Interesting and self…
Content Marketing, Owned Media There seems to be a disconnect between what content marketers want to achieve and what they actually measure. In a survey of B2B and B2C marketers this spring, we found that their most common goal (73 percent) is brand awareness. The metrics these marketers gather, however, tell a different story.