Visitor-To-Lead

  • The Key Metrics of Analytics for Inbound Marketing

    … to lead conversion rate, year over year progress, lead to customer conversion rates, and benchmark factors for each. 2 to 3 times per week – monitor traffic sources, visits by traffic source, lead and conversion rate by referral source as well as year over year changes and benchmark comparisons. 2 to 3 times per month – review granular data within…

    Douglas Karr/ Marketing Technology Blog- 36 readers -
  • The Playbook for B2B Online Marketing

    … This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 25 readers -
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