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… and sites with the broader trend towards personalization, where data from various disparate platforms is brought together to develop insights that are targeted to the individual. Effectively integrating multiple data sources requires Big Data analytics and an understanding of what data truly matters in terms of producing positive customer-oriented…
… between your company and your target audience on social media is essential. Social media behavior can accelerate cycles and help you communicate faster and close deals sooner. Visitor Tracking – identifying unique visitors via IP address, customer data, form activity, logins, email clicks, etc. can assist your company in properly scoring, segmenting…
Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at http://MarketingSherpa.com/IRCE Watch this exclusive video, recorded live at IRCE in Chicago, as MarketingSherpa's Daniel Burstein interviewed the IRCE special guest speaker Jimmy Wales, CEO and Founder, Wikipedia.