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… The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne…
…. Working all day to extract, massage, and import data over and over isn’t automation. Data Exports – you have other systems, like a CRM, helpdesk, billing, etc. that need to know when a customer event occurs within your marketing automation campaign. Examples might be setting a follow up reminder in Salesforce, or sending a proposal upon request. API…
Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at http://MarketingSherpa.com/IRCE Watch this exclusive video, recorded live at IRCE in Chicago, as MarketingSherpa's Daniel Burstein interviewed the IRCE special guest speaker Jimmy Wales, CEO and Founder, Wikipedia.