Visitor Tracking

  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … results. Building a trove of data regarding visitors’ actions on a website requires a well-planned strategy. The tech foundation of this approach is to use pixel tracking to monitor the actions of every visitor. Armed with more than 1,000 pixel trackers, campaign managers can build a “playbook” of every visitor. They might start with a UX tracking…

    Marketing Technology Blog- 40 readers -
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