• Sharing our 2015 Successes and Failures!

    …, podcast listeners and video observers and we easily reach over a million professionals a year on this publication. Thanks to our partnership with BlueBridge, we’ve also got a world-class mobile application that’s automatically updated as we produce content through all of our channels. We’ve got an incredible partnership with Edge of the Web Radio…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Not Everyone Who Interacts With You Is a Customer

    …. A web visitor can have many different reasons for perusing your site and spending time with your content, none of which have to do with becoming an actual customer. For example, visitors to your site could be: Competitors keeping an eye on you. Job seekers looking for a better gig. Students researching a college term paper. And yet…

    Marketing Technology Blog- 9 readers -
  • Landing Page Optimization Beyond The Color Of Your CTA Button

    …. But are they really for you? Just because a study shows a longer landing page is likely to lead to a 15% lower conversion rate, in no way means short landing pages are best practice. What you really want to focus on is visitor experience and intent. This seems glaringly obvious and intuitive, but businesses continue to fail establishing a basic connection…

    Search Engine People Blog- 8 readers -
  • How to Create Your First Website – 5 Simple Tips

    … 1. Easy Reading. When a visitor lands on your website, you want them to stay for as long as possible, at least long enough for them to take some action (whatever it is that you would like them to do on your website: e.g: Buy something, opt-in to a newsletter etc). So you need to avoid anything that might distract or put-off your visitors and give… 10 readers -
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