Visitors Versus Prospects

  • 5 Data Disconnects and Bad Marketing Assumptions

    …. Assuming All Visitors are Prospects – Did you know that Bot traffic accounts for over 56% of analytics tracked traffic to your site Tweet This!? As you’re interpreting your analytics data, how are bots impacting entrance and exit pages, bounce rates, time on site, etc.? They could be skewing the statistics so bad that you’re motivated to change your…

    Douglas Karr/ Marketing Technology Blog- 14 readers -