Vistar

  • With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray

    … calculations leave behind a binary residue — a pool of unstructured data that carriers originally kept to improve the workings of its network. When analyzed correctly, the so-called switching data holds the key to something much more powerful: the daily movements of millions of people throughout their day. Vistar, a digital-out-of-home startup, wants…

    Steven Jacobs/ Street Fightin Mobile Google- 10 readers -
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