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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.. Apple Launches “Maps Connect,” Self-Service Local Listings Portal (Search Engine Land) Apple has launched a new self-service portal to add or edit local business listings: Apple Maps Connect. It’s intended for small business owners or their authorized representatives (though not a ...
… for a location strategy is coming from,” said Provenzano who sold Invite Media, a desktop DSP he co-founded, to Google for $81 million in 2010. “What made online [advertising] grow fast was cookie-based behavioral targeting. What’s the equivalent of that in the real world – not the virtual one?” Because location data derived from carrier networks…