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One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth.
Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions. You can sit in a room and create, ideate, and develop your brand for the next year to 10 years.
…? If you answer yes, then you have landed on the right blog post and podcast episode today! Take a listen to the 201st episode of the Social Zoom Factor podcast where I provide the definition of a brand, reputation and most importantly the top 5 reasons why you must develop your brand strategy and how it can benefit your business, customers…
…, earning trust and credibility via branding How to differentiate from your competition via branding How to tap into the power of emotional branding Supporting Resources: 15 Tips to Zoom Your Brand (white paper) Audience Analysis Worksheet 8 Foundational Elements to Build Your Digital & Social Brand in 2016 Band Humanization…