Visual Communication

Visual communication is communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication in part or whole relies on vision, and is primarily presented or expressed with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, Industrial Design, Advertising, Animation colour and electronic resources. It also explores the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience.
Posts about Visual Communication
    • An indispensable guide to 12 possible content marketing strategies

      By Mark Schaefer The other day I saw a very fine post entitled “Writing for SEO” by my brilliant friend Andy Crestodina. But when I saw the headline of this post, I thought, “well, you don’t ALWAYS have to write for SEO. In fact, sometimes writing for SEO is exactly the wrong thing to do!” I know this might sound confusing … don’t we always want to appease Google and attrac ...

      {grow}in Content- 22 readers -
  • Why the content marketing future is NOT in video content

    … precludes us from learning in any other way. For example, I had a reader of this blog beg me to transcribe the Marketing Companion podcasts. “I simply can’t listen to podcasts,” she said. “I can’t absorb content that way. I know you have a lot of valuable content on your podcasts but the only way I will get it is if I can read it.” Similarly, I have…

    {grow}- 18 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … By Mark Schaefer Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse…

    {grow}- 37 readers -
  • The greatest content marketing case study in history

    … glorious, for just one amazing moment. Here’s why I love this piece of content so much. This was an extraordinarily effective use of video, photography, and text to tell a multi-media story. The concept created this incredibly powerful emotional reaction, a reaction so profound in fact that it is still on my mind five years later. GE made its…

    {grow}in Content- 26 readers -
  • Five new content forms rocking the marketing airwaves

    …: ceros, content marketing, digital innovation, infographic tools, mobile marketing Posted in Content Marketing, corporate communications, Infographics, innovation, Mobile marketing, visual communication, YouTube and video | No Comments » All posts …

    {grow}in Social Content- 19 readers -
  • How your personality aligns with social media content types

    …. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and Aaron Perkins Tags: content marketing, mark schaefer, psychology and social media, social media best practices Posted in Content distribution, Content Marketing, Most Popular, Pinterest, Psychology and social media, Slideshare presentations, Snapchat, Social Media best practices, Social Media Strategy, visual communication, Writing best practices | No Comments » All posts …

    {grow}in Social Content How To's- 30 readers -
  • Visual Communication is Evolving in the Workplace

    … throughout the organization. At a minimum, sales and marketing alignment is critical… and all has to do with communication. In today’s real-time society employees are accustomed to instantaneous communication and prefer to receive feedback in the moment, not a quarterly review down the road. Learn just how powerful visual communication is and how global…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Visual Communication is Evolving in the Workplace

    … throughout the organization. At a minimum, sales and marketing alignment is critical… and all has to do with communication. In today’s real-time society employees are accustomed to instantaneous communication and prefer to receive feedback in the moment, not a quarterly review down the road. Learn just how powerful visual communication is and how global…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Emoji marketing? You better believe it!

    … is “exactly what you think it is.” The article goes on to provide an example that if someone in Chicago tweets a pizza emoji ?, they could then be targeted with ads by a local pizza restaurant. Emjoi marketing starts with understanding your audience But like every new channel, fad, or form of communication, brands and marketers will need…

    {grow}- 16 readers -
  • Why “rich content” is central to your social media strategy

    … – no. To have the opportunity for real authority on the web and vast reach, you need a certain type of content that has depth and breadth. Every organization active on the social web needs at least one source of “rich content:” A blog. A podcast. A video series. … and in some cases visual content like photography (certainly an organization…

    {grow}in Social Content Blogging- 17 readers -
  • 16 Essential educational resources for the marketing professional

    …, divided into three sections: General learning, creativity and learning hubs. General Learning Resources Five books that will teach you methods to learn any subject, including marketing, Don’t Go Back to School: A Handbook for Learning Anything by Kio Stark A series of case studies on autodidacts, Kio Stark’s look at self-guided learning is 200 pages…

    {grow}- 21 readers -
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