Visual Content And Design

  • The Art and Science of Emotional Engagement

    … Fun fact: Neuro-imagery shows that when evaluating brands, consumers primarily use emotions rather than factual information. This is as true for brand-created content as it is for traditional advertising spots and banners. We can see the power of emotional content at work in marketing campaigns that went viral. Always’ Like a Girl, Dove’s Real…

    Content Marketing Institute- 15 readers -
  • Say Cheese for These 7 Free Stock-Photo Sites

    … stock-image sites will ensure that you secure high-quality images without spending a fortune. Using captivating photos improves content performance across the board says @itaisadan. #visualcontent Click To Tweet HANDPICKED RELATED CONTENT: 37+ Tips and Tools for Picture-Perfect Visual Content Is Design Mostly Dead? DIY Platforms vs. Hiring…

    Content Marketing Institute- 12 readers -
  • 37+ Tips and Tools for Picture-Perfect Visual Content

    … and emotional a visit to its homeland can be. Bonus tip: Got questions on how to build your content marketing strategy? Our Book of Answers post on strategy and planning can point you in the right direction. 2. Know the rules of good design While the wealth of DIY design tools available to content marketers (including the ones listed below) can give…

    Jodi Harris/ Content Marketing Institute- 10 readers -
  • The Biggest Content Marketing Trends in 2017

    … and important using video and having a visual storytelling strategy are. But, most brands are still hanging their video strategy on the viral video, instead of building a process and organization around the ongoing delivery of valuable information through video. We have a CMWorld track dedicated to visual content, including this excellent session…

    Joe Pulizzi/ Content Marketing Institutein Social- 21 readers -
  • How to Create Sticky Content With 3 Livestreaming Apps

    … it undeniably sticky. Yoav Vilner puts it best: Traditional content has flooded the internet and is starting to feel stale … Brands are coming to terms with this reality, fostering tools that engage their audiences in an activity. Traditional #content has flooded the internet & is starting to feel stale says @YoavVilner Click To Tweet Each…

    Content Marketing Institutein Social- 9 readers -
  • Use of Interactive Content on the Rise [Research]

    …%) for using interactive content. Sure, 59% said engagement, making it the No. 2 reason (followed closely by lead gen and brand awareness), but educating the audience — one of the key tenets of content marketing — reigned supreme. Educating the audience was the No. 1 reason for using interactive #content via @cmicontent #research Click To Tweet…

    Content Marketing Institute- 12 readers -
  • 3 Ways Content Can Build a Bridge Between Marketing and Sales

    … critical for growth, then how come it’s so hard to get the two groups together to focus on a clear content marketing strategy? I’ve found that the solution could lie in setting clear goals, outlining what each side wants from the other, and then using those goals for content creation. HANDPICKED RELATED CONTENT: 5 Not-So-Obvious Ways Sales Can…

    Content Marketing Institute- 6 readers -
  • 5 Reasons Your Videos Aren’t Getting Any Attention

    … Video’s ability to produce staggering numbers in user engagement and qualified leads makes it a formidable format for content marketing. A Syndacast study predicts that 74% of all internet traffic will be video in 2017. In the past year, 70% of marketing professionals reported that video converted better than any other medium, and a video…

    Content Marketing Institutein SEO- 12 readers -
  • On a Roll: Duck Brand Sticks With Customers

    … to fix something, sometimes in an unexpected way. They’re proud of their ingenuity.” HANDPICKED RELATED CONTENT: How to Measure Engagement the Right Way This article originally appeared in the April issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post On a Roll: Duck Brand Sticks With Customers appeared first on Content Marketing Institute. …

    Content Marketing Institutein Social- 10 readers -
  • Interactive Content: The Good, Bad, and Wicked Cool

    … or sustained interest in your content, let alone improved marketing results. For example, some users may just be looking for a straightforward experience or a specific piece of information. Requiring these consumers to click, swipe, give personal information, or jump through a bunch of hoops to get what they want can have the opposite…

    Jodi Harris/ Content Marketing Institutein Content- 14 readers -
  • 7 Less Obvious Tools to Improve Your Visual Content

    … You really can’t have enough tools for your visuals to make your content stand out. New tools bring more inspiration, creativity, and more ways to get your images in front of relevant audiences. The more tools you get to know, the more you are able to experiment, and the more varied your visual marketing tactics become. Therefore, I share some…

    Content Marketing Institutein Content- 9 readers -
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