Visual Content And Design

    • How to Create a Best-in-Class Infographic Series in 6 Steps

      With visual content booming, one word too often still strikes fear into the heart of content marketers – infographic. Add “series” after “infographic” and it can sound like madness to the uninitiated. How can you gather the stats and communicate a clear message while making them look good in a set? Don’t panic! Creating an infographic series can be much less painful than it ...

      Content Marketing Institutein How To's- 19 readers -
  • The Art and Science of Emotional Engagement

    … in merchandise in 2015. HANDPICKED RELATED CONTENT: Is Design Mostly Dead? DIY Platforms vs. Hiring a Pro Color Color can have a powerful impact on a viewer’s emotional response. Studies have shown that visuals in color can increase people’s willingness to read a piece of content by 80%. Using specific colors can have a significant impact on mood…

    Content Marketing Institute- 18 readers -
  • Say Cheese for These 7 Free Stock-Photo Sites

    … stock-image sites will ensure that you secure high-quality images without spending a fortune. Using captivating photos improves content performance across the board says @itaisadan. #visualcontent Click To Tweet HANDPICKED RELATED CONTENT: 37+ Tips and Tools for Picture-Perfect Visual Content Is Design Mostly Dead? DIY Platforms vs. Hiring…

    Content Marketing Institute- 14 readers -
  • 37+ Tips and Tools for Picture-Perfect Visual Content

    … and emotional a visit to its homeland can be. Bonus tip: Got questions on how to build your content marketing strategy? Our Book of Answers post on strategy and planning can point you in the right direction. 2. Know the rules of good design While the wealth of DIY design tools available to content marketers (including the ones listed below) can give…

    Jodi Harris/ Content Marketing Institute- 12 readers -
  • The Biggest Content Marketing Trends in 2017

    … to this, Content Marketing World offers a specific workshop solely on how to create a documented content marketing strategy. To get started now, this essential e-book on creating a strategy will get you pointed in the right direction. Native advertising If you are a regular listener of the PNR: This Old Marketing podcast, you know that Robert Rose and I…

    Joe Pulizzi/ Content Marketing Institutein Social- 23 readers -
  • How to Create Sticky Content With 3 Livestreaming Apps

    … it undeniably sticky. Yoav Vilner puts it best: Traditional content has flooded the internet and is starting to feel stale … Brands are coming to terms with this reality, fostering tools that engage their audiences in an activity. Traditional #content has flooded the internet & is starting to feel stale says @YoavVilner Click To Tweet Each…

    Content Marketing Institutein Social- 10 readers -
  • Use of Interactive Content on the Rise [Research]

    …%) for using interactive content. Sure, 59% said engagement, making it the No. 2 reason (followed closely by lead gen and brand awareness), but educating the audience — one of the key tenets of content marketing — reigned supreme. Educating the audience was the No. 1 reason for using interactive #content via @cmicontent #research Click To Tweet…

    Content Marketing Institute- 12 readers -
  • 3 Ways Content Can Build a Bridge Between Marketing and Sales

    … critical for growth, then how come it’s so hard to get the two groups together to focus on a clear content marketing strategy? I’ve found that the solution could lie in setting clear goals, outlining what each side wants from the other, and then using those goals for content creation. HANDPICKED RELATED CONTENT: 5 Not-So-Obvious Ways Sales Can…

    Content Marketing Institute- 6 readers -
  • 5 Reasons Your Videos Aren’t Getting Any Attention

    … on a landing page increased conversions by as much as 80%. But providing engaging videos is a process, and it doesn’t end once you’ve finished creating the visual content. Many factors can impact whether a video engages audiences. You may have excellent visual content uploaded to your website, blogs, and social media pages but no reaction from…

    Content Marketing Institutein SEO- 12 readers -
  • On a Roll: Duck Brand Sticks With Customers

    … Have you ever loved a tape’s print design? I mean, really loved a tape’s print design? Loved it so much that when that print was discontinued, you took to social media to express your disappointment? David Rodgers knows what it’s like when people get attached to their favorite tape designs. He is the senior digital marketing manager at ShurTech…

    Content Marketing Institutein Social- 12 readers -
  • Interactive Content: The Good, Bad, and Wicked Cool

    … cost-effective to create and easier for marketers to manage. For example, Google Maps’ JavaScript API enables users to create custom map overlays and provides step-by-step instructions for doing so. HANDPICKED RELATED CONTENT: 4 Tools to Create Interactive Content in Minutes Add Jaw-Dropping, Interactive Visuals to Your Content: 5 Tools…

    Jodi Harris/ Content Marketing Institutein Content- 16 readers -
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