Visual Content And Design

    • SEO and Website Image Optimization 10-Point Checklist for Marketers

      SEO image optimization should be second nature for content marketers, but it’s easily overlooked. Search traffic loses when haste wins. Before I get into all of the nuances and tips, I want to be clear. Google still highlights some poorly optimized images on the primary and image search results. Why? Google is all about presenting the right information when it can.

      Content Marketing Institutein SEO- 15 readers -
    • 3 Brands Driving Change With Social Video

      Cause marketing can be a tough sell. You need to tell a story that compels the audience to take action, while resisting the pitfalls of coming across as desperate or preaching. The medium can make a big difference. Unlike static images or text, video gives cause marketers the sensory tools to tell the type of rich, moving story that delivers important information while conjur ...

      Content Marketing Institutein Social- 24 readers -
  • How to Create a Best-in-Class Infographic Series in 6 Steps

    … With visual content booming, one word too often still strikes fear into the heart of content marketers – infographic. Add “series” after “infographic” and it can sound like madness to the uninitiated. How can you gather the stats and communicate a clear message while making them look good in a set? Don’t panic! Creating an infographic series…

    Content Marketing Institutein How To's- 28 readers -
  • The Art and Science of Emotional Engagement

    … in merchandise in 2015. HANDPICKED RELATED CONTENT: Is Design Mostly Dead? DIY Platforms vs. Hiring a Pro Color Color can have a powerful impact on a viewer’s emotional response. Studies have shown that visuals in color can increase people’s willingness to read a piece of content by 80%. Using specific colors can have a significant impact on mood…

    Content Marketing Institute- 20 readers -
  • Say Cheese for These 7 Free Stock-Photo Sites

    … a Pro Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used). Want to up your content marketing game even more? Download the 2016 Content Marketing Playbook. The post Say Cheese for These 7 Free Stock-Photo Sites appeared first on Content Marketing Institute. …

    Content Marketing Institute- 18 readers -
  • 37+ Tips and Tools for Picture-Perfect Visual Content

    … and emotional a visit to its homeland can be. Bonus tip: Got questions on how to build your content marketing strategy? Our Book of Answers post on strategy and planning can point you in the right direction. 2. Know the rules of good design While the wealth of DIY design tools available to content marketers (including the ones listed below) can give…

    Jodi Harris/ Content Marketing Institute- 15 readers -
  • The Biggest Content Marketing Trends in 2017

    … and important using video and having a visual storytelling strategy are. But, most brands are still hanging their video strategy on the viral video, instead of building a process and organization around the ongoing delivery of valuable information through video. We have a CMWorld track dedicated to visual content, including this excellent session…

    Joe Pulizzi/ Content Marketing Institutein Social- 42 readers -
  • How to Create Sticky Content With 3 Livestreaming Apps

    … it undeniably sticky. Yoav Vilner puts it best: Traditional content has flooded the internet and is starting to feel stale … Brands are coming to terms with this reality, fostering tools that engage their audiences in an activity. Traditional #content has flooded the internet & is starting to feel stale says @YoavVilner Click To Tweet Each…

    Content Marketing Institutein Social- 12 readers -
  • Use of Interactive Content on the Rise [Research]

    … Do you use interactive content to influence the buyer’s journey? Fifty-three percent of content marketers we recently surveyed said they do. And what do you think is their top reason for doing so? You may suspect that it’s engagement (I know I did). I was pleasantly surprised, however, to see that educating the audience was the No. 1 reason (75…

    Content Marketing Institute- 13 readers -
  • 3 Ways Content Can Build a Bridge Between Marketing and Sales

    … critical for growth, then how come it’s so hard to get the two groups together to focus on a clear content marketing strategy? I’ve found that the solution could lie in setting clear goals, outlining what each side wants from the other, and then using those goals for content creation. HANDPICKED RELATED CONTENT: 5 Not-So-Obvious Ways Sales Can…

    Content Marketing Institute- 8 readers -
  • 5 Reasons Your Videos Aren’t Getting Any Attention

    … on a landing page increased conversions by as much as 80%. But providing engaging videos is a process, and it doesn’t end once you’ve finished creating the visual content. Many factors can impact whether a video engages audiences. You may have excellent visual content uploaded to your website, blogs, and social media pages but no reaction from…

    Content Marketing Institutein SEO- 15 readers -
  • On a Roll: Duck Brand Sticks With Customers

    … show. “It’s in-person event marketing, and we do it well,” says Rodgers. “We like going places and meeting people firsthand.” At the 2015 festival, the team used Periscope to broadcast the parade as it unfolded. As many as 800 people from around the world watched the feed. The festival also is an opportunity for the marketing team to get to know…

    Content Marketing Institutein Social- 13 readers -
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