Visual Content And Design

    • 13 Steps to Live Stream Video the Smart Way

      Live-stream video combines some of the most tried-and-true methods of engaging with your audience with innovative opportunities to engage a step further. But there’s more to building engagement than what happens during the broadcasting. There’s a lot you can do before, during, and after you go live to squeeze as much value as you can out of every live video.

      Content Marketing Institutein Social- 16 readers -
    • Things to Consider Before Crowdsourcing Design

      I was trying to help a friend. His association needed a new logo. Now, creative directors, designers, and everybody else who works in the visual arts have a term that we usually dread hearing – design-by-committee. Sometimes this isn’t a bad thing. In this case, after a couple rounds – with plenty of input from the committee – I came up with a logo that seemed to encompass al ...

      Content Marketing Institute- 17 readers -
  • SEO and Website Image Optimization 10-Point Checklist for Marketers

    … SEO image optimization should be second nature for content marketers, but it’s easily overlooked. Search traffic loses when haste wins. Before I get into all of the nuances and tips, I want to be clear. Google still highlights some poorly optimized images on the primary and image search results. Why? Google is all about presenting the right…

    Content Marketing Institutein SEO- 18 readers -
  • 3 Brands Driving Change With Social Video

    … important information while conjuring necessary emotion. To be successful, cause-related content needs to be sufficiently informative so viewers understand the cause, as well as appropriately digestible so they find it easy and enjoyable to share with others. It also has to be timely so it can be part of a larger conversation happening around…

    Content Marketing Institutein Social- 26 readers -
  • How to Create a Best-in-Class Infographic Series in 6 Steps

    … With visual content booming, one word too often still strikes fear into the heart of content marketers – infographic. Add “series” after “infographic” and it can sound like madness to the uninitiated. How can you gather the stats and communicate a clear message while making them look good in a set? Don’t panic! Creating an infographic series…

    Content Marketing Institutein How To's- 31 readers -
  • The Art and Science of Emotional Engagement

    … in merchandise in 2015. HANDPICKED RELATED CONTENT: Is Design Mostly Dead? DIY Platforms vs. Hiring a Pro Color Color can have a powerful impact on a viewer’s emotional response. Studies have shown that visuals in color can increase people’s willingness to read a piece of content by 80%. Using specific colors can have a significant impact on mood…

    Content Marketing Institute- 31 readers -
  • Say Cheese for These 7 Free Stock-Photo Sites

    … a Pro Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used). Want to up your content marketing game even more? Download the 2016 Content Marketing Playbook. The post Say Cheese for These 7 Free Stock-Photo Sites appeared first on Content Marketing Institute. …

    Content Marketing Institute- 21 readers -
  • 37+ Tips and Tools for Picture-Perfect Visual Content

    … and emotional a visit to its homeland can be. Bonus tip: Got questions on how to build your content marketing strategy? Our Book of Answers post on strategy and planning can point you in the right direction. 2. Know the rules of good design While the wealth of DIY design tools available to content marketers (including the ones listed below) can give…

    Jodi Harris/ Content Marketing Institute- 16 readers -
  • The Biggest Content Marketing Trends in 2017

    … a workshop on how top-performing companies are integrating their sales and content led by Marcus and best-selling author of Same Side Selling, Ian Altman. ROI and measurement I don’t think this one needs explaining. The No. 1 question, every year, is “How do I show the success of my content marketing program?” At CMWorld this year we have more…

    Joe Pulizzi/ Content Marketing Institutein Social- 48 readers -
  • How to Create Sticky Content With 3 Livestreaming Apps

    … it undeniably sticky. Yoav Vilner puts it best: Traditional content has flooded the internet and is starting to feel stale … Brands are coming to terms with this reality, fostering tools that engage their audiences in an activity. Traditional #content has flooded the internet & is starting to feel stale says @YoavVilner Click To Tweet Each…

    Content Marketing Institutein Social- 13 readers -
  • Use of Interactive Content on the Rise [Research]

    …%) for using interactive content. Sure, 59% said engagement, making it the No. 2 reason (followed closely by lead gen and brand awareness), but educating the audience — one of the key tenets of content marketing — reigned supreme. Educating the audience was the No. 1 reason for using interactive #content via @cmicontent #research Click To Tweet…

    Content Marketing Institute- 15 readers -
  • 3 Ways Content Can Build a Bridge Between Marketing and Sales

    … critical for growth, then how come it’s so hard to get the two groups together to focus on a clear content marketing strategy? I’ve found that the solution could lie in setting clear goals, outlining what each side wants from the other, and then using those goals for content creation. HANDPICKED RELATED CONTENT: 5 Not-So-Obvious Ways Sales Can…

    Content Marketing Institute- 10 readers -
  • 5 Reasons Your Videos Aren’t Getting Any Attention

    … on a landing page increased conversions by as much as 80%. But providing engaging videos is a process, and it doesn’t end once you’ve finished creating the visual content. Many factors can impact whether a video engages audiences. You may have excellent visual content uploaded to your website, blogs, and social media pages but no reaction from…

    Content Marketing Institutein SEO- 17 readers -
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