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… recently caught up with Alessandra to ask her to translate some of her story expertise into a content marketing context. What follows are some of her insights and recommendations on visual content, marketing, and what brands can do to tell better stories. Buddy Scalera: Tell me a little about who you are and what you do. And don’t hold back…
In today’s high-speed, information-intense world, it’s getting harder to grab and hold the attention of potential customers and stakeholders. Visual content has quickly emerged as a powerful tool that can help messages break through the clutter, stand out from the competition, and persuade audiences — but only if it’s created and positioned correctly.