Visual Hierarchy

Visual hierarchy is the order in which the human eye perceives what it sees. This order is created by the visual contrast between forms in a field of perception. Objects with highest contrast to their surroundings are recognized first by the human mind. The term visual hierarchy is used most frequently in the discourse of the visual arts fields, notably so within the field of graphic design.
Posts about Visual Hierarchy
  • 8 Ways Your Home Page Is Like A Multiple Choice Test

    … results. © 2014 The Finish Line, Inc. If you visit today, though, you’ll see that they have significantly reduced their attention ratio (as compared to the “Before” picture above). 6. Avoid Using Distractors With Minute Differences Your site needs a “visual hierarchy” in which the “right” answers are more prominent than distractors…

    Brian Massey/ Marketing Land- 7 readers -
  • How Audio Can Help Communicate Time Data

    … are processed extremely quickly, and we are in control of the order that we look at things. Good design helps to guide the eye through a layout, helping to ensure that people get the experience that the creator wants. Without a clear visual hierarchy, every viewer’s experience will vary widely, and many things will be seen out of order. Even with a good…

    Drew Skau/ Visual.lyin Twitter How To's- 4 readers -