Visual Hierarchy

Visual hierarchy is the order in which the human eye perceives what it sees. This order is created by the visual contrast between forms in a field of perception. Objects with highest contrast to their surroundings are recognized first by the human mind. The term visual hierarchy is used most frequently in the discourse of the visual arts fields, notably so within the field of graphic design.
Posts about Visual Hierarchy
  • 8 Ways Your Home Page Is Like A Multiple Choice Test

    … results. © 2014 The Finish Line, Inc. If you visit FinishLine.com today, though, you’ll see that they have significantly reduced their attention ratio (as compared to the “Before” picture above). 6. Avoid Using Distractors With Minute Differences Your site needs a “visual hierarchy” in which the “right” answers are more prominent than distractors…

    Brian Massey/ Marketing Land- 8 readers -
  • How To Improve E-Commerce Conversion & Profits Easily

    I know that a lot of my readers run E-Commerce stores and are always looking for ways to improve traffic and profits. However a lot of people are purely focused on things like traffic or building more links and leave a lot of money on the table by not taking care of optimising conversion rates. So once you have built a successful e-commerce store you should start to look at h ...

    Giles Thomas/ Matthew Woodward- 19 readers -
  • How Audio Can Help Communicate Time Data

    … succession, the important thing to communicate is how rapidly they happened, so it doesn’t make sense to slow them down. Overall, when the temporal spacing of events is important, auralization can be an effective communication method. Drew Skau is Visualization Architect at Visually and a PhD Computer Science Visualization student at UNCC…

    Drew Skau/ Visual.lyin Twitter How To's- 8 readers -
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