Visual Hierarchy

Visual hierarchy is the order in which the human eye perceives what it sees. This order is created by the visual contrast between forms in a field of perception. Objects with highest contrast to their surroundings are recognized first by the human mind. The term visual hierarchy is used most frequently in the discourse of the visual arts fields, notably so within the field of graphic design.
Posts about Visual Hierarchy
  • 8 Ways Your Home Page Is Like A Multiple Choice Test

    … is designed to get the person who guesses to pick the wrong answer. The multiple-choice test is a competitive endeavor; it’s you against the person who designed the test. Like search optimizers, test-takers are looking for ways to game these tests and outsmart the test designers. The multiple-choice question is designed to test us. It is designed to nestle…

    Brian Massey/ Marketing Land- 15 readers -
  • How Audio Can Help Communicate Time Data

    … are processed extremely quickly, and we are in control of the order that we look at things. Good design helps to guide the eye through a layout, helping to ensure that people get the experience that the creator wants. Without a clear visual hierarchy, every viewer’s experience will vary widely, and many things will be seen out of order. Even with a good…

    Drew Skau/ Visual.lyin Twitter How To's- 9 readers -