Visual Search

  • Pinterest moves into paid search: What you need to know

    … Pinterest has announced its long-awaited move into the self-serve paid search space, after a period of trial campaigns with select partners. With innovative visual search technology and an ambition to corner the ‘discovery’ phase of search, this could prove an enticing complement to AdWords for many brands. So, how does Pinterest PPC work, how…

    Search Engine Watchin Social Paid Search How To's- 11 readers -
  • What does visual search mean for ecommerce in 2017?

    … on pins, which helps drive further engagement. Furthermore, it has the highest average order value of any major social platform at $50, and caters heavily to users on mobile (orders from mobile devices increased from 67% to 80% between 2013-2015). But while Pinterest may have led the way in terms of visual search, it isn’t alone. Google and Bing have…

    Search Engine Watch- 19 readers -
  • Everything you need to know about visual search (so far)

    … Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from Pinterest and Google. Ours is a culture mediated by images, so it stands to reason that visual search has assumed such importance for the world’s…

    Search Engine Watchin Paid Search- 20 readers -
  • Google’s Next Local Conquest: Visual Search

    … to identify visual content. It basically turns your camera into a search box. Though the overt use case is organizing your Google Photos albums (yawn), the meatier implication is identifying storefronts. An unfulfilled promise of Google Goggles, this will let you scan building exteriors with your phone’s viewfinder to reveal identifying info and reviews…

    Michael Boland/ Street Fightin Google- 26 readers -
  • A visual guide to Pinterest advertising

    … upgraded their visual search capabilities, and expanded their reach by adding a new Google Chrome extension. By combining an engaged user base with advertising that doesn’t disrupt their experience, Pinterest may have a formula that works in an age of ad blockers and decreased consumer attention spans. Their stated aim has been to own the ‘discovery…

    Search Engine Watchin Social Paid Search- 14 readers -
  • Five most interesting search marketing news stories of the week

    … for Search Engine Watch to discover when, how and how often people are using voice search, and what that means for its future. The downfall of PewDiePie could hurt influencer marketing on YouTube If you follow news around YouTube, gaming or even online media in general, you’ve probably heard that YouTube’s most famous figure, PewDiePie, has been dropped…

    Search Engine Watchin Social SEO- 27 readers -
  • Six ways Pinterest is becoming serious about visual search

    … Pinterest is transforming into a powerful visual search engine and its latest features hint of a promising future. Pinterest isn’t new in the social media industry, but there was always a feeling that it’s underperforming, compared to its potential, especially in the ecommerce world. This may change soon, as it is focusing even more on its…

    Search Engine Watch- 13 readers -
  • Pinterest Launches Shopping Bag, Buyable Pins for Desktop

    … the visual search icon at the top of any pin and explore the dots to see similar pins. If you’re looking for something from a brand you love, head over to their profile and tap the new filtering options to find popular products, sale items and shipping deals. Your new shopping bag lets you add items from as many different merchants as you’d like…

    David Cohen/ AllFacebook- 29 readers -
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