Visual Search

    • Google’s Next Local Conquest: Visual Search

      Indoor mapping continues to be one of those “holy grail” topics in local. It picks up where GPS drops off, tracking consumers all the way to the cash register. That’s been beacons’ battle cry for years, though I’ve been skeptical due to their implementation and opt-in friction. The latest move comes from Google, with an approach that could leapfrog beacons by using the posit ...

      Michael Boland/ Street Fightin Google- 20 readers -
  • A visual guide to Pinterest advertising

    … is the sincerest form of flattery, after all. That said, Pinterest remains a relative unknown in the advertising space. Many advertisers would no doubt welcome a third, genuine alternative for their digital ad dollars, a fact that will likely benefit Amazon as well as Pinterest. But before taking the plunge and launching a paid campaign, there are some…

    Search Engine Watchin Social Paid Search- 13 readers -
  • Five most interesting search marketing news stories of the week

    … long-term prospects. Plus, a new study shows voice search on the rise, and Google tests a way for users to report offensive autocomplete suggestions. Google’s Randy Keller joins Pinterest as Head of Search We’ve known for a while now that visual search was becoming a key part of Pinterest’s offering as a social platform, and the past couple…

    Search Engine Watchin Social SEO- 19 readers -
  • Pinterest Launches Shopping Bag, Buyable Pins for Desktop

    … and small—to bring over 10 million unique products to Pinterest. Our in-house and guest editors collect the very best of those pins in the Pinterest Shop. Stop by every day to shop the latest fashion and home trends—like Nate Berkus’ ideas for summer entertaining. We’re also rolling out a new way to search within a pin to find products. Just tap…

    David Cohen/ AllFacebook- 29 readers -
  • 7 Tips for Optimizing Promoted Pins

    …,” “experience,” “feel,” or “enjoy,” which lend themselves to the aspirational nature of Pinterest. Make sure your image stands on its own, in case users don’t read the description. If needed, use text overlays on your images, but remember, you can’t use overtly commercial language like “buy now” within images. Use vertical images because they tend…

    Karen Amundson/ BoostBlogin Social- 16 readers -
  • Pinterest Visual Search: What It Means For Marketers

    … Users have had a few months to play around with Pinterest visual search since the platform announced the release of it’s “crazy-fun new visual search tool.” People aren’t stopping keyword searches in droves to search visually. But, Pinterest’s visual search is among several indicators that marketers need to start testing visual marketing…

    Karen Amundson/ BoostBlogin Social- 18 readers -
  • Pinterest Introduces Visual Search Tool for Finding Items Without Text

    … Pinterest has announced the introduction of a visual search tool for its platform on mobile and the Web, allowing users to search for items contained in pinned images without using text. When viewing a pinned image, a new search button in the corner of the image allows users to highlight the portion of the image they’re interested…

    AllTwitterin Social- 14 readers -
  • Where do Visitors Click on a Blog?

    …. Aside from utilizing analytics, it was important that we track where our users were clicking and ensuring they were actually utilizing our search box. To that end, we enlisted the use of Crazy Egg. Crazy Egg offers four unique visualizations you can make on any page of your site – as well as the opportunity to test mobile interaction as well. Crazy…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
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