Visual Search

  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Pinterest’s acquisition of Google’s former image search lead, Randy Keller, as Head of Search shows how serious the social network is about visual search; and Twitter’s Q4 earnings have raised questions about the company’s…

    Search Engine Watchin Social SEO- 14 readers -
  • Pinterest Launches Shopping Bag, Buyable Pins for Desktop

    … Why go to the mall when you can just go on Pinterest? The social network Tuesday announced the launch of buyable pins on desktop, along with an all-platform shopping bag. The new shopping bag is currently available via desktop and Android, with iOS to follow. Pinterest also announced new partnerships for its Pinterest Shop. Product manager…

    David Cohen/ AllFacebook- 28 readers -
  • 7 Tips for Optimizing Promoted Pins

    …. In addition, according to Pinterest’s General Manager of Monetization, Tim Kendall, Repinning drives 30 free views per 100 paid impressions on Cinematic Pins, creating an opportunity for brands to garner earned media from paid advertising. How can you optimize your brand’s Promoted Pins to get in on the action? Avoid Pinterest Don’ts Pinterest…

    Karen Amundson/ BoostBlogin Social- 12 readers -
  • Pinterest Visual Search: What It Means For Marketers

    … Users have had a few months to play around with Pinterest visual search since the platform announced the release of it’s “crazy-fun new visual search tool.” People aren’t stopping keyword searches in droves to search visually. But, Pinterest’s visual search is among several indicators that marketers need to start testing visual marketing…

    Karen Amundson/ BoostBlogin Social- 15 readers -
  • Pinterest Introduces Visual Search Tool for Finding Items Without Text

    … Pinterest has announced the introduction of a visual search tool for its platform on mobile and the Web, allowing users to search for items contained in pinned images without using text. When viewing a pinned image, a new search button in the corner of the image allows users to highlight the portion of the image they’re interested…

    AllTwitterin Social- 14 readers -
  • Where do Visitors Click on a Blog?

    … the built-in search form (we tested both WordPress search and Google’s custom search) and replace it with Algolia, a search as a service solution that provides both image previews and autosuggestions. You’ll see below that the move was a winner – producing a lot more engagement, increasing our pageviews per visit, and reducing our bounce rates…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
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