Visual Search

    • What does visual search mean for ecommerce in 2017?

      Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But with the sophistication of visual search tools increasing, and tech giants like Google and Microsoft investing heavily in the space, what commercial opportunities does it offer brands today? Visual search 101 There are two types of visual search.

      Search Engine Watch- 17 readers -
  • Everything you need to know about visual search (so far)

    … Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from Pinterest and Google. Ours is a culture mediated by images, so it stands to reason that visual search has assumed such importance for the world’s…

    Search Engine Watchin Paid Search- 19 readers -
  • Google’s Next Local Conquest: Visual Search

    … to identify visual content. It basically turns your camera into a search box. Though the overt use case is organizing your Google Photos albums (yawn), the meatier implication is identifying storefronts. An unfulfilled promise of Google Goggles, this will let you scan building exteriors with your phone’s viewfinder to reveal identifying info and reviews…

    Michael Boland/ Street Fightin Google- 22 readers -
  • A visual guide to Pinterest advertising

    … upgraded their visual search capabilities, and expanded their reach by adding a new Google Chrome extension. By combining an engaged user base with advertising that doesn’t disrupt their experience, Pinterest may have a formula that works in an age of ad blockers and decreased consumer attention spans. Their stated aim has been to own the ‘discovery…

    Search Engine Watchin Social Paid Search- 14 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Pinterest’s acquisition of Google’s former image search lead, Randy Keller, as Head of Search shows how serious the social network is about visual search; and Twitter’s Q4 earnings have raised questions about the company’s…

    Search Engine Watchin Social SEO- 24 readers -
  • Pinterest Launches Shopping Bag, Buyable Pins for Desktop

    … the visual search icon at the top of any pin and explore the dots to see similar pins. If you’re looking for something from a brand you love, head over to their profile and tap the new filtering options to find popular products, sale items and shipping deals. Your new shopping bag lets you add items from as many different merchants as you’d like…

    David Cohen/ AllFacebook- 29 readers -
  • 7 Tips for Optimizing Promoted Pins

    …. In addition, according to Pinterest’s General Manager of Monetization, Tim Kendall, Repinning drives 30 free views per 100 paid impressions on Cinematic Pins, creating an opportunity for brands to garner earned media from paid advertising. How can you optimize your brand’s Promoted Pins to get in on the action? Avoid Pinterest Don’ts Pinterest…

    Karen Amundson/ BoostBlogin Social- 17 readers -
  • Pinterest Visual Search: What It Means For Marketers

    … Users have had a few months to play around with Pinterest visual search since the platform announced the release of it’s “crazy-fun new visual search tool.” People aren’t stopping keyword searches in droves to search visually. But, Pinterest’s visual search is among several indicators that marketers need to start testing visual marketing…

    Karen Amundson/ BoostBlogin Social- 18 readers -
  • Pinterest Introduces Visual Search Tool for Finding Items Without Text

    … Pinterest has announced the introduction of a visual search tool for its platform on mobile and the Web, allowing users to search for items contained in pinned images without using text. When viewing a pinned image, a new search button in the corner of the image allows users to highlight the portion of the image they’re interested…

    AllTwitterin Social- 15 readers -
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