Visual Search

  • What does visual search mean for ecommerce in 2017?

    … on pins, which helps drive further engagement. Furthermore, it has the highest average order value of any major social platform at $50, and caters heavily to users on mobile (orders from mobile devices increased from 67% to 80% between 2013-2015). But while Pinterest may have led the way in terms of visual search, it isn’t alone. Google and Bing have…

    Search Engine Watch- 19 readers -
  • Everything you need to know about visual search (so far)

    … Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from Pinterest and Google. Ours is a culture mediated by images, so it stands to reason that visual search has assumed such importance for the world’s…

    Search Engine Watchin Paid Search- 20 readers -
  • Google’s Next Local Conquest: Visual Search

    … to identify visual content. It basically turns your camera into a search box. Though the overt use case is organizing your Google Photos albums (yawn), the meatier implication is identifying storefronts. An unfulfilled promise of Google Goggles, this will let you scan building exteriors with your phone’s viewfinder to reveal identifying info and reviews…

    Michael Boland/ Street Fightin Google- 26 readers -
  • A visual guide to Pinterest advertising

    … Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different. However, advertisers have been…

    Search Engine Watchin Social Paid Search- 14 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Pinterest’s acquisition of Google’s former image search lead, Randy Keller, as Head of Search shows how serious the social network is about visual search; and Twitter’s Q4 earnings have raised questions about the company’s…

    Search Engine Watchin Social SEO- 27 readers -
  • Six ways Pinterest is becoming serious about visual search

    … Pinterest is transforming into a powerful visual search engine and its latest features hint of a promising future. Pinterest isn’t new in the social media industry, but there was always a feeling that it’s underperforming, compared to its potential, especially in the ecommerce world. This may change soon, as it is focusing even more on its…

    Search Engine Watch- 13 readers -
  • Pinterest Launches Shopping Bag, Buyable Pins for Desktop

    … Why go to the mall when you can just go on Pinterest? The social network Tuesday announced the launch of buyable pins on desktop, along with an all-platform shopping bag. The new shopping bag is currently available via desktop and Android, with iOS to follow. Pinterest also announced new partnerships for its Pinterest Shop. Product manager…

    David Cohen/ AllFacebook- 29 readers -
  • 7 Tips for Optimizing Promoted Pins

    … to perform better on mobile and take up more space on desktop. Test Cinematic Pins to garner free views via Repins. Optimize images for Pinterest visual search. Use high-contrast visuals to attract attention. Here’s an example of a less-direct call-to-action we like, which fits the Pinterest tone of being actionable, but non-transactional…

    Karen Amundson/ BoostBlogin Social- 17 readers -
  • Pinterest Visual Search: What It Means For Marketers

    … Users have had a few months to play around with Pinterest visual search since the platform announced the release of it’s “crazy-fun new visual search tool.” People aren’t stopping keyword searches in droves to search visually. But, Pinterest’s visual search is among several indicators that marketers need to start testing visual marketing…

    Karen Amundson/ BoostBlogin Social- 19 readers -
Get the top posts daily into your mailbox!
More from around the web