Visual Storytelling

  • 8 infographics that will inspire you to create your own

    … Infographics are incredibly effective tool in visual storytelling, but they are often overlooked in content marketing strategies. Here’s why you shouldn’t ignore them any longer. Not only are they a great way to condense complex information but they also make statistics pop off the page, they are memorable and engaging for the reader…

    Lush Digitalin Content- 9 readers -
  • Why Visual Storytelling Makes for Powerful Marketing

    … Visual storytelling through videos and photographs can strengthen your inbound marketing strategy. Visual media is crucial to capturing the attention of people in a culture characterized by the desire for instant gratification. Images are highly suited to such a mentality because the brain processes visual information 60,000 times faster than…

    Growmap- 10 readers -
  • 10 Content Trends Advertisers Cannot Afford to Ignore

    … other.” Share a few words on how difficult it is to find a perfect match today – lonely evenings, frozen foods, married friends. Mentioning these challenges in a story will help the reader recognize him or herself and relate to the ad. Bloggers and Instagram Stars – This is similar to word-of-mouth marketing, but is personal for the target…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • How to Tell Stories With Facebook and Instagram Carousel Ads

    … and stand out from your competitors. Discover how to tell stories with Facebook and Instagram Carousel ads. #1: Grab Attention With the First Image The first rule of storytelling (and advertising for that matter) is to start out strong. Be sure the first image in your carousel ad series grabs attention and makes sense on its own. Since users may…

    Social Media Examinerin Social How To's- 19 readers -
  • Visual Content Marketing: A Resource Guide for Marketers

    … filters to improve visual design and build recognition for your brand on social media networks. Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business: In episode 83 of the Social Media Marketing podcast, Ekaterina Walter shares why visual storytelling is important for your business and how to get started. Find out…

    Lisa D. Jenkins/ Social Media Examinerin Content- 31 readers -
  • A New Year means a New Hotel Marketing Strategy

    …. Visual Storytelling Create visually engaging content across platforms from social media to your own vanity website. Focus on providing a captivating narrative when describing your hotel’s features on your website and on your hotel’s social media channels. Visitors want to learn what the experience will be like and this can be achieved through simple…

    Melody Ciria/ E-Marketing Associatesin Social- 28 readers -
  • 3 Ways to Incorporate Nostalgia in Marketing

    … in point: The visual web. Services like Instagram, Pinterest, and Snapchat let you instantly simulate the effect of film with nostalgically named filters. And since we process visuals much faster than text, images are an excellent medium to communicate value. And let’s face it; visual feeds are the current and the future of e-commerce discovery. It’s…

    Ben Plomion/ Convince and Convertin Social Content- 3 readers -
  • How to Cross the Visual Content Canyon

    … gradually flipped from negative to positive in connotation. What’s happening right now in the visual content space is eerily similar to what happened with Big Data. Marketers are facing two—seemingly contradictory—problems. Problem 1: Not enough visual content. When marketers decided they wanted to be data-driven, a lot of them found that the data…

    Convince and Convertin Content Google How To's- 5 readers -
  • 6 Steps To Transform your B2B Marketing Program

    … to video, and distributing video content. These challenges can be difficult to overcome for rookies and veterans alike. Here are six areas of focus to transform your B2B video marketing program: 1. Create memorable video content and establish a storytelling culture. Don’t let lack of ideas for stories be an obstacle for creating great video…

    Tyler Lessard/ Convince and Convertin Content- 2 readers -
  • 5 Ways Companies Are Using Instagram’s New Hyperlapse App

    … This week, Instagram unveiled its newest project Hyperlapse, an app designed to capture high-quality time lapse videos in an easy to use format. With more than 40,000 uses of #hyperlapse on Instagram at press time and counting, it’s no surprise to see early adopters from major brands, to TV shows, celebrities, and more. Wondering how you can…

    Jessica Gioglio/ Convince and Convert- 5 readers -
  • 9 Tips to Perfectly Pitch Your Guest Blog Post

    …, we probably receive over 200 pitches per week. Do we need to publish or even respond to all of them? Absolutely not. We have a cadre of fantastic writers who love to share their ideas, plus we have podcasts, videos, and visual storytelling posts each week. We are not in this publishing business to help our writers; we’re in it to help our readers…

    Jess Ostroff/ Convince and Convertin Content- 6 readers -
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