• Introducing the Content Strategy Canvas

    … A couple of years ago I created the Periodic Table of Content Marketing, to help people create the right kind of content for their brands. That visualisation was very much tactical, in terms of its scope. I wanted to combine a brainstorming tool with a checklist, to help with the content creation process. My Periodic Table of Content Marketing…

    Chris Lake/ Search Engine Watchin Content- 24 readers -
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