• Finding Seasonality in Your PPC Accounts

    …, meaning each month was inherently different beyond basic performance. The same goes for modeling account activity. Recently Jacob Brown and Emma Franks have covered How To Use Historical AdWords Data To Create Your Own Bid Simulator and Using Excel Regressions To Better Understand KPIs. Both of which benefit by defining and adjusting for any trends…

    Jacob Fairclough/ PPC Heroin Paid Search- 15 readers -
  • The Evolution of Data Journalism

    … century, there was a noticeable shift in the way publishers used data. Instead of just plotting trends, individuals also collected data to make predictions. For example, in 1952, Navy mathematician Grace Murray Hopper and a team of programmers used voting statistics from earlier elections to predict Eisenhower’s win within one percentage point…

    The Content Strategistin SEO- 31 readers -
  • Interview: Rudy Nadilo on Research and Data Visualization

    … to data visualization that enables real-time business decisions. About Dapresy’s Data Visualization and Business Intelligence Platform Dapresy‘s platform enables companies to transform their data into market and customer intelligence to quickly take action. Users can easily create and deploy visually compelling KPI dashboards for visual business…

    Douglas Karr/ Marketing Technology Blog- 28 readers -