Visualization

  • Finding Seasonality in Your PPC Accounts

    … June 27, 2017 Seasonality as a topic is often used as a substitute for holiday talk. As in we expect more sales due to seasonality in the winter holiday months. While helpful this concept can lead you to overlook the variances in performance across the year. This will throw off any forecasting or analysis project you work on. But how do we…

    Jacob Fairclough/ PPC Heroin Paid Search- 15 readers -
  • The Evolution of Data Journalism

    … century, there was a noticeable shift in the way publishers used data. Instead of just plotting trends, individuals also collected data to make predictions. For example, in 1952, Navy mathematician Grace Murray Hopper and a team of programmers used voting statistics from earlier elections to predict Eisenhower’s win within one percentage point…

    The Content Strategistin SEO- 31 readers -
  • Interview: Rudy Nadilo on Research and Data Visualization

    … to data visualization that enables real-time business decisions. About Dapresy’s Data Visualization and Business Intelligence Platform Dapresy‘s platform enables companies to transform their data into market and customer intelligence to quickly take action. Users can easily create and deploy visually compelling KPI dashboards for visual business…

    Douglas Karr/ Marketing Technology Blog- 28 readers -