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… Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later. At the same time, it led to the creation of companies like Buddy Media, Vitrue, Wildfire and Involver that focused on publishing and tab management. Most of those companies were acquired in 2012 and 2013 in a spending spree by enterprise software vendors…
According to a survey from Content Marketing Institute, 86% B2B marketers use content marketing, but only 38% believe they're good at it. While there are many factors that contribute to the performance of content marketing initiatives, a sound strategy remains necessary across the board. In an attempt to help the other 62% of marketers feeling good about their efforts, we'v ...