Vitrue

Vitrue, Inc. is a provider of social media publishing software, offering software-as-a-service (SaaS) tools to help businesses harness the marketing potential of social media such as Facebook and Twitter. Vitrue Inc. was founded in Atlanta in May 2006 by former Tandberg Television president Reggie Bradford with venture capital from General Catalyst Partners. The company offers software and services to publish, manage, moderate and measure customer relations across the social web. More than two-thirds of employees occupy a software development, product management, operations, or other technically oriented role.
Posts about Vitrue
  • Social Advertising: Focus on Power, Not Parity

    …, given massive growth in social advertising spend and the industry’s accelerating transition from cookie-based advertising to identity-based marketing, marketers need power features more than ever before. Social media buyers’ real pain isn’t felt when they create ads: It’s felt when they manage campaigns. For example, if creative needs a refresh…

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