Vitrue

Vitrue, Inc. is a provider of social media publishing software, offering software-as-a-service (SaaS) tools to help businesses harness the marketing potential of social media such as Facebook and Twitter. Vitrue Inc. was founded in Atlanta in May 2006 by former Tandberg Television president Reggie Bradford with venture capital from General Catalyst Partners. The company offers software and services to publish, manage, moderate and measure customer relations across the social web. More than two-thirds of employees occupy a software development, product management, operations, or other technically oriented role.
Posts about Vitrue
  • Social Advertising: Focus on Power, Not Parity

    … Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later. At the same time, it led to the creation of companies like Buddy Media, Vitrue, Wildfire and Involver that focused on publishing and tab management. Most of those companies were acquired in 2012 and 2013 in a spending spree by enterprise software vendors…

    AllTwitterin Facebook Twitter- 24 readers -
  • 20 Statistic-Backed Tips For Succeeding at Content Marketing

    According to a survey from Content Marketing Institute, 86% B2B marketers use content marketing, but only 38% believe they're good at it. While there are many factors that contribute to the performance of content marketing initiatives, a sound strategy remains necessary across the board. In an attempt to help the other 62% of marketers feeling good about their efforts, we'v ...

    Carly Stec/ The IMPACT Blog- 16 readers -
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