Vitrue

Vitrue, Inc. is a provider of social media publishing software, offering software-as-a-service (SaaS) tools to help businesses harness the marketing potential of social media such as Facebook and Twitter. Vitrue Inc. was founded in Atlanta in May 2006 by former Tandberg Television president Reggie Bradford with venture capital from General Catalyst Partners. The company offers software and services to publish, manage, moderate and measure customer relations across the social web. More than two-thirds of employees occupy a software development, product management, operations, or other technically oriented role.
Posts about Vitrue
  • Social Advertising: Focus on Power, Not Parity

    …, but after a failure to integrate what were effectively agencies, not software platforms, the Facebook partner market shifted drastically. The second inflection point came when Facebook expanded API access to its ads marketplace, at first via a limited beta in 2009, and later formalized into the ads API program in August 2011. Giving advertisers…

    AllTwitterin Facebook Twitter- 20 readers -
  • 20 Statistic-Backed Tips For Succeeding at Content Marketing

    ….” To ensure that your emails get opened, focus on being as explicit as possible. 10. Personalized emails improve clickthrough rates by 14% and conversion rates by 10%. (Source: Aberdeen) [Tweet this] Personalization in the subject line (whether it be first name or company name) helps to engage recipients by conveying a unique email experience that makes…

    Carly Stec/ The IMPACT Blogin Content- 12 readers -