Vivaki

Publicis Groupe was a French multinational advertising and public relations company, headquartered in Paris, France. Up to July 2013, it was one of the "Big Four" agency companies (alongside WPP, Interpublic and Omnicom). Publicis Groupe S.A. is presided by Maurice Lévy, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients.On 28 July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group.
Posts about Vivaki
  • 5 things we learned about ad transparency in 2014

    … model to a managed service for clients to gain more ownership of this process themselves. That has got agencies worried. “All [agencies] have a responsibility toward our clients,” said Stephen Beringer, chief growth officer at VivaKi, in Cannes this year. “Clients are getting very, very clever, and companies like Adobe are saying, ‘Let’s bypass…

    Chris Smith/ Digiday- 8 readers -
  • How to fix programmatic’s transparency problem

    … for more transparency on the campaign level, with better insights into where ads are running and who is seeing them. But regardless of how the word is interpreted, transparency remains a priority to many in the industry. We asked a few attendees at Digiday’s Programmatic Summit in Bonita Springs, Florida, the same question: What’s your fix…

    Ricardo Bilton/ Digidayin How To's- 5 readers -
  • 5 things we learned at WTF Programmatic

    … capabilities will push 50-60 percent of digital advertising spend in the U.K. through dedicated software platforms by 2017, according to Emarketer. This fact was highlighted by Marco Bertozzi, president of Audience On Demand EMEA and client services US at VivaKi, in his explanation of how RTB technology has matured since it first broke out in 2007…

    Chris Smith/ Digidayin Paid Search- 14 readers -
  • The biggest challenges programmatic advertising faces

    … a group of brands and agencies about what they believe is the greatest impediment to the growth of programmatic advertising. The executives cite everything from moving beyond cookies to publisher cooperation to the hype surrounding it as the be-all and end-all when it’s just a part of the media equation. Mac Delaney, svp of client services, VivaKi…

    Caroline Bottger/ Digiday- 10 readers -
Get the top posts daily into your mailbox!
More from around the web