- Our Blog
… and decision making. Brands like Kimberly Clark have established their own trading desk, while P&G opted for a managed service. HP is taking on direct relationships with ad tech firms and looking for a trading desk that integrates with technology firms of its choosing and gives assurances about data protection. Clients aren’t entirely without fault…
… for the online ad world’s transparency problem? Their answers: Mac Delaney, svp of client services, VivaKi We have to be more honest. Folks don’t want to be honest. It’s uncomfortable, and it’s not the way that way that we’re taught. It feels almost in contradiction to what they’re doing, which is telling the client what they want to hear…
Software is taking over the U.K. ad business. Nowhere was that more apparent than at Digiday’s WTF Programmatic event in London this week. The event’s attendees came from all sides of the industry from variety of backgrounds and roles outside those that trade digital display. The goal was to demystify ad tech and help newbies in the industry kickstart their learning process.
… a group of brands and agencies about what they believe is the greatest impediment to the growth of programmatic advertising. The executives cite everything from moving beyond cookies to publisher cooperation to the hype surrounding it as the be-all and end-all when it’s just a part of the media equation. Mac Delaney, svp of client services, VivaKi…