Vivaki

Publicis Groupe was a French multinational advertising and public relations company, headquartered in Paris, France. Up to July 2013, it was one of the "Big Four" agency companies (alongside WPP, Interpublic and Omnicom). Publicis Groupe S.A. is presided by Maurice Lévy, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients.On 28 July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group.
Posts about Vivaki
  • 5 things we learned about ad transparency in 2014

    … and decision making. Brands like Kimberly Clark have established their own trading desk, while P&G opted for a managed service. HP is taking on direct relationships with ad tech firms and looking for a trading desk that integrates with technology firms of its choosing and gives assurances about data protection. Clients aren’t entirely without fault…

    Chris Smith/ Digiday- 7 readers -
  • How to fix programmatic’s transparency problem

    … for the online ad world’s transparency problem? Their answers: Mac Delaney, ‎svp of client services, VivaKi We have to be more honest. Folks don’t want to be honest. It’s uncomfortable, and it’s not the way that way that we’re taught. It feels almost in contradiction to what they’re doing, which is telling the client what they want to hear…

    Ricardo Bilton/ Digidayin How To's- 5 readers -
  • 5 things we learned at WTF Programmatic

    … capabilities will push 50-60 percent of digital advertising spend in the U.K. through dedicated software platforms by 2017, according to Emarketer. This fact was highlighted by Marco Bertozzi, president of Audience On Demand EMEA and client services US at VivaKi, in his explanation of how RTB technology has matured since it first broke out in 2007…

    Chris Smith/ Digidayin Paid Search- 12 readers -
  • The biggest challenges programmatic advertising faces

    … a group of brands and agencies about what they believe is the greatest impediment to the growth of programmatic advertising. The executives cite everything from moving beyond cookies to publisher cooperation to the hype surrounding it as the be-all and end-all when it’s just a part of the media equation. Mac Delaney, svp of client services, VivaKi…

    Caroline Bottger/ Digiday- 9 readers -
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