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The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these interruptive ad formats simply don’t work.
… “Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared media, and why is it so successful? In traditional media buying, the advertiser buys audience exposure from a publisher, broadcaster or ad network. The publisher or ad network shows the ad to its audience and is paid by the advertiser…
… mix of brands including GE, Starbucks, Target and Dunkin’ Donuts has appeared on Snapchat with customized filters. So where’s the problem? The problem is that Snapchat provides no way for brands to monitor or manage the content being created in their name and with their brand’s assets incorporated. This means that there’s no way for a company…
… influencer marketing, user-generated content is often more trusted and relevant than ads and other branded content, which many users see as an invasion of their social media space. However, according to Katherine Hays, founder and CEO of user-generated marketing platform Vivoom, social media users are getting wise to influencer marketing…