Vivoom

  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … interruptive ad formats simply don’t work. Maybe the problem is not with ad measurement, it is with the ad format itself. In order to perform, mobile ads must be welcomed by consumers and highly relevant. In order to track performance, actual campaign results must be measurable. That’s the new bar for mobile marketing, and that’s what shared media is all…

    Inside Facebookin Mobile Facebook- 17 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … are often as high as 10 percent. That means up to 10 percent of consumers reached create and share videos with a brand filter. For each video shared, more than 200 unique individuals view the videos. 65 percent of those views are to completion and always in full-screen and with full audio. When those videos include shopable calls-to-action…

    AllFacebookin Social- 15 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … the amount of screen time consumers spend on these devices. However, until brands can exercise greater control over the content that is shared in their name, many marketers may have no choice but to remain on the sidelines rather than accept the risks involved. Katherine Hays is the founder and CEO of user-generated marketing platform Vivoom. Image courtesy of Shutterstock. …

    AllFacebook- 13 readers -
  • User-Generated Content Landmines to Watch Out For (Infographic)

    … influencer marketing, user-generated content is often more trusted and relevant than ads and other branded content, which many users see as an invasion of their social media space. However, according to Katherine Hays, founder and CEO of user-generated marketing platform Vivoom, social media users are getting wise to influencer marketing…

    AllTwitterin Social Content- 10 readers -
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