Vivoom

  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … to completion more than 65 percent of the time. Ads are delivered with 0 percent wastage from ad blocking and bot fraud. Ads are averaging click-through rates of 1 percent to 3 percent on the embedded calls to action at the end of the videos. Facebook had been on a roll. In the fourth quarter of 2015 alone, the company raked in $5.6 billion…

    Inside Facebookin Mobile Facebook- 15 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … mix of brands including GE, Starbucks, Target and Dunkin’ Donuts has appeared on Snapchat with customized filters. So where’s the problem? The problem is that Snapchat provides no way for brands to monitor or manage the content being created in their name and with their brand’s assets incorporated. This means that there’s no way for a company…

    AllFacebook- 13 readers -
  • User-Generated Content Landmines to Watch Out For (Infographic)

    … their digital communities, many are still concerned with the quality and appropriateness of the content. Vivoom did an analysis of more than 4,000 user-generated videos for its media partners and discovered that about 6 percent contained hate speech, nudity, profanity or were just off message somehow. To put this number into perspective, Gatorade ran…

    AllTwitterin Social Content- 10 readers -
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