Vivoom

  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … in ad revenue, 80 percent of which was from mobile. The main benefits of advertising on Facebook are its massive reach of more than 1.5 billion monthly active users and its unprecedented ability to micro-target its audience using the wealth of information it has collected on users. So it’s no surprise that brands have been turning to the social…

    Inside Facebookin Mobile Facebook- 11 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … to a highly targeted, lookalike audience of friends and followers. The average consumer connects with hundreds of friends on places like Facebook and Twitter and several-hundred more contacts in their mobile phone’s address book. And when a consumer shares something of interest, their friends engage at astonishing rates–rates far higher than when a brand…

    AllFacebookin Social- 9 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … Snapchat is the “it” platform of 2016. It seems to go from one hit to the next, whether Gatorade at the Super Bowl or Snapchat itself making headlines at South By Southwest. There’s no denying that the company has tapped into something consumers love and, as a result, brands have also fallen in love with Snapchat. As appealing as the results…

    AllFacebook- 11 readers -
  • User-Generated Content Landmines to Watch Out For (Infographic)

    … influencer marketing, user-generated content is often more trusted and relevant than ads and other branded content, which many users see as an invasion of their social media space. However, according to Katherine Hays, founder and CEO of user-generated marketing platform Vivoom, social media users are getting wise to influencer marketing…

    AllTwitterin Social Content- 9 readers -
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