Vivoom

  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … to completion more than 65 percent of the time. Ads are delivered with 0 percent wastage from ad blocking and bot fraud. Ads are averaging click-through rates of 1 percent to 3 percent on the embedded calls to action at the end of the videos. Facebook had been on a roll. In the fourth quarter of 2015 alone, the company raked in $5.6 billion…

    Inside Facebookin Mobile Facebook- 13 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … the amount of screen time consumers spend on these devices. However, until brands can exercise greater control over the content that is shared in their name, many marketers may have no choice but to remain on the sidelines rather than accept the risks involved. Katherine Hays is the founder and CEO of user-generated marketing platform Vivoom. Image courtesy of Shutterstock. …

    AllFacebook- 12 readers -
  • User-Generated Content Landmines to Watch Out For (Infographic)

    … influencer marketing, user-generated content is often more trusted and relevant than ads and other branded content, which many users see as an invasion of their social media space. However, according to Katherine Hays, founder and CEO of user-generated marketing platform Vivoom, social media users are getting wise to influencer marketing…

    AllTwitterin Social Content- 10 readers -
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