Vivoom

  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … be cheating brands out of literally billions of dollars. In its interesting use of math, Facebook was only counting ads that were viewed for at least three seconds in its average viewing time, which was inflating this important metric by between 60 percent and 80 percent. With Facebook video ads already on mute by default and auto-playing in users…

    Inside Facebookin Mobile Facebook- 25 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    …–simply moving budget to the new medium. Now that mobile is taking over as the consumer’s primary screen, brands are using the same tactics–but the old playbook is failing badly. Consumers hate interruptive ads on mobile eight times more than TV ads (AdReaction “Video Creative in a Digital World” Global Report from Millward Brown) and consumer trust…

    AllFacebookin Social- 23 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … the amount of screen time consumers spend on these devices. However, until brands can exercise greater control over the content that is shared in their name, many marketers may have no choice but to remain on the sidelines rather than accept the risks involved. Katherine Hays is the founder and CEO of user-generated marketing platform Vivoom. Image courtesy of Shutterstock. …

    AllFacebook- 18 readers -
  • User-Generated Content Landmines to Watch Out For (Infographic)

    … influencer marketing, user-generated content is often more trusted and relevant than ads and other branded content, which many users see as an invasion of their social media space. However, according to Katherine Hays, founder and CEO of user-generated marketing platform Vivoom, social media users are getting wise to influencer marketing…

    AllTwitterin Social Content- 13 readers -
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