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Wow, what a couple weeks! If you’ve noticed I haven’t been writing as frequently, it’s because I made one heck of a trip out to Dell EMC World where Mark Schaefer and I had the honor of interviewing the leadership across Dell Technology companies for their Luminaries podcast. To put this conference into perspective, I walked 4.
Last week was an amazing week at Dell EMC World where I co-hosted several upcoming podcasts for Dell called Luminaries – Talking to the Brightest Mind in Tech. I took advantage of the time to meet many of the amazing marketing staff at Dell Technologies and its global family of brands – Dell, DellEMC, VMware, RSA, Pivotal, SecureWorks, and Virtusstream.
… Earned Media, Owned Media, Paid Media, Shared Media Everyone in the content marketing industry is in the same boat when it comes to searching for a way to quantify the value of what they do everyday. How do you measure engagement? Can you really know what’s going on in the brain of a potential buyer just by the amount of time they spend…