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… and ensure your messages are on point using the “Voice of the Customer” process. Market research methods and voice-of-customer (VOC) data are positioned as the most effective means to find, not create, the right words to use on landing pages to increase conversions. What is Voice of the Customer? Voice of customer analysis, also known as VOC…
Most digital marketers agree that landing pages can make or break any campaign, be it PPC, social media, email, or display ads. Once you get people to click, the landing page has to convince your visitor to complete the conversion. To assist in the goal of landing page success, a number of software platforms exist to help marketers test landing page elements.