Vocus is a marketing software company based in Beltsville, Maryland, United States, serving clients worldwide. In addition to its web-based marketing software suites, the company owns online marketing and publicity services, including PRWeb, Help a Reporter Out (HARO), North Social and iContact. Vocus was founded in 1992 by Rick Rudman and Bob Lentz and is a publicly held company. The company operates additional offices in the United States, Europe and Asia.
Posts about Vocus
  • The Coming Integration of PR and SEO

    … and DeeDee Rudenstein and CEO Josh Cline. What I hope the Moz community learned from the Mozinar is what I have learned from them. Now, onto the three Mozinar Q&A questions that had been left unanswered. Why do you use Cision and not Vocus or Meltwater or others? I do not want to focus on why The Cline Group specifically uses Cision. I…

    Moz Blogin Social SEO Mobile- 12 readers -
  • The Coming Integration of PR and SEO

    Posted by SamuelScott Earlier this year, I published a Moz post that aimed to introduce the basic principles of public relations that SEOs and digital marketers, I argued, need to know. (Specifically, the post was on media relations and story-pitching as a means of getting coverage and “earning” good links.

    Moz User Generated Blog- 9 readers -
  • Tony Roma’s: Vocus Increased Brand Awareness for Our 160 Restaurants

    … awareness and show how our actions make a difference.” That’s why Tony Roma’s turned to the Vocus PR Suite for its press releases, media database, monitoring and analytics and quickly saw results. “Vocus is amazing,” Jay says. “I’m just one person, but Vocus has helped me increase the online visibility for all our stores. “Recently, we opened…

    Brian Conlin/ Vocus Blogin Facebook Twitter- 21 readers -
  • And The Winner of the #FutureofPR Contest Is…

    …? For best capturing the essence of our future of PR philosophy and her creativity, we chose Brittany Berger! Congrats Brittany and enjoy your prize. The #FutureOfPR is much more customer-centric. @Vocus pic.twitter.com/4AafGJKA1i — Brittany Berger (@bberg1010) October 3, 2014 We simply could not have a post without acknowledging Ben Hyman. He…

    Adrienne Sheares/ Vocus Blogin Social Twitter- 8 readers -
  • #FutureofPR: Vocus and Cision Become One

    … This is a guest post by Jessica Bates, who attended #FutureofPR, Vocus and Cision’s coming out event. On a humid October night in Washington, DC, an excited group of PR professionals and social media influencers gathered for an announcement from Vocus and Cision. We spotted Tinu Abayomi-Paul chatting with Mayra Ruiz-McPherson and Shashi…

    Brian Conlin/ Vocus Blogin Social Facebook- 14 readers -
  • Say Hello to the Future of PR: Vocus and Cision Join Forces

    … (Stockholm, Sweden), making the now over 1,500-person company U.S.-based. The combined organization will maintain offices in the United States, Canada, England, France, Germany, Portugal, Sweden, Finland and China. Given the strength of both companies’ brands and legacies, determining the name for the combined entity was no easy task. Like you…

    Breeanna Straessle/ Vocus Blog- 20 readers -
  • The #FutureofPR with Adam Singer: Don’t Data Puke

    … that shows how people behave before buying. 3. If you use Vocus, Cision, and or Hootsuite, use the Analytics plug-ins to get data from your website traffic. You’ll be able to better track your outreach efforts and their impact. 4. Measure media better. Form a segment in Analytics of your top media outlets. Use it as a report for inbound media…

    Geoff Livingston/ Vocus Blogin Social Google- 11 readers -
  • 4 marketing automation vendors, 1 stage, 0 casualties

    … technologists at major brands in a CEB forum last month. Open platforms have become the dominant strategy, yay Act-On, Marketo, and Oracle all touted the strength of their ISV communities — to the point of jostling not merely about the number of third-parties in their ecosystems, but about the depth and simplicity of those integrations. Although…

    Scott Brinker/ Chief Marketing Technologist- 2 readers -
  • The Wild Future of PR

    … Vocus and Cision hosted the Future of PR Conference at Google Headquarters in Mountain View, CA yesterday. The event opened with panel of brand practitioners who actively debated what PR will look like. The active conversation was waged by: Dennis Goedegebuure, head of global SEO at Airbnb John Earnhardt, director of corporate…

    Geoff Livingston/ Vocus Blogin Social SEO Google Twitter- 12 readers -
  • Is Influencer Outreach Overrated? Chrysler Doesn’t Think So!

    … in an influencer outreach program, I wouldn’t suggest we invite influencers,” he concludes. Wondering how to identify influencers in your industry? See how Vocus can help. Sign up for a demo now! Allen Mireles is a strategist with an affinity for technology who lives/works at the intersection of social media and traditional marketing/public relations. Want to read more from Allen? Click here! Images used with permission from Carissa Rogers and Chrysler. Comments comments …

    Allen Mireles/ Vocus Blogin Social SEO Google Facebook Twitter- 10 readers -
  • Make Pitches Irresistible Using These Insider Secrets

    … with longevity Get past gatekeepers Everyone in PR has had an executive or client tell them that they want to make The New York Times or an equally prestigious outlet. As Batt puts it, landing publicity in an outlet like that “takes a unique combination of story, pitch, contacts, timing and luck.” To get it to the bigger stage, you have to create…

    Brian Conlin/ Vocus Blog- 14 readers -
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