Vocus

Vocus is a marketing software company based in Beltsville, Maryland, United States, serving clients worldwide. In addition to its web-based marketing software suites, the company owns online marketing and publicity services, including PRWeb, Help a Reporter Out (HARO), North Social and iContact. Vocus was founded in 1992 by Rick Rudman and Bob Lentz and is a publicly held company. The company operates additional offices in the United States, Europe and Asia.
Posts about Vocus
  • The Coming Integration of PR and SEO

    … and DeeDee Rudenstein and CEO Josh Cline. What I hope the Moz community learned from the Mozinar is what I have learned from them. Now, onto the three Mozinar Q&A questions that had been left unanswered. Why do you use Cision and not Vocus or Meltwater or others? I do not want to focus on why The Cline Group specifically uses Cision. I…

    Moz Blogin Social SEO Mobile- 22 readers -
  • The Coming Integration of PR and SEO

    … Cision and not Vocus or Meltwater or others? I do not want to focus on why The Cline Group specifically uses Cision. I would not want my agency (and indirectly Moz) to be seen as endorsing one type of PR software over another. What I can do is encourage people to read these writings from RMP Media Analysis, LinkedIn, Alaniz Marketing and Ombud…

    Moz User Generated Blogin Social SEO Mobile- 14 readers -
  • Tony Roma’s: Vocus Increased Brand Awareness for Our 160 Restaurants

    … awareness and show how our actions make a difference.” That’s why Tony Roma’s turned to the Vocus PR Suite for its press releases, media database, monitoring and analytics and quickly saw results. “Vocus is amazing,” Jay says. “I’m just one person, but Vocus has helped me increase the online visibility for all our stores. “Recently, we opened…

    Brian Conlin/ Vocus Blogin Facebook Twitter- 34 readers -
  • And The Winner of the #FutureofPR Contest Is…

    …? For best capturing the essence of our future of PR philosophy and her creativity, we chose Brittany Berger! Congrats Brittany and enjoy your prize. The #FutureOfPR is much more customer-centric. @Vocus pic.twitter.com/4AafGJKA1i — Brittany Berger (@bberg1010) October 3, 2014 We simply could not have a post without acknowledging Ben Hyman. He…

    Adrienne Sheares/ Vocus Blogin Social Twitter- 19 readers -
  • #FutureofPR: Vocus and Cision Become One

    … This is a guest post by Jessica Bates, who attended #FutureofPR, Vocus and Cision’s coming out event. On a humid October night in Washington, DC, an excited group of PR professionals and social media influencers gathered for an announcement from Vocus and Cision. We spotted Tinu Abayomi-Paul chatting with Mayra Ruiz-McPherson and Shashi…

    Brian Conlin/ Vocus Blogin Social Facebook- 17 readers -
  • Say Hello to the Future of PR: Vocus and Cision Join Forces

    … Last night, we announced the completion of our union with Cision, bringing two of the most successful PR and social software providers together. The #FutureofPR is here as @Cision & @Vocus join forces. [Tweet this] By joining forces with Cision, we are uniquely positioned to usher in a new era of communication – raising the bar…

    Breeanna Straessle/ Vocus Blog- 22 readers -
  • The #FutureofPR with Adam Singer: Don’t Data Puke

    … that shows how people behave before buying. 3. If you use Vocus, Cision, and or Hootsuite, use the Analytics plug-ins to get data from your website traffic. You’ll be able to better track your outreach efforts and their impact. 4. Measure media better. Form a segment in Analytics of your top media outlets. Use it as a report for inbound media…

    Geoff Livingston/ Vocus Blogin Social Google- 13 readers -
  • 4 marketing automation vendors, 1 stage, 0 casualties

    … technologists at major brands in a CEB forum last month. Open platforms have become the dominant strategy, yay Act-On, Marketo, and Oracle all touted the strength of their ISV communities — to the point of jostling not merely about the number of third-parties in their ecosystems, but about the depth and simplicity of those integrations. Although…

    Scott Brinker/ Chief Marketing Technologist- 5 readers -
  • The Wild Future of PR

    … Vocus and Cision hosted the Future of PR Conference at Google Headquarters in Mountain View, CA yesterday. The event opened with panel of brand practitioners who actively debated what PR will look like. The active conversation was waged by: Dennis Goedegebuure, head of global SEO at Airbnb John Earnhardt, director of corporate…

    Geoff Livingston/ Vocus Blogin Social SEO Google Twitter- 16 readers -
  • Is Influencer Outreach Overrated? Chrysler Doesn’t Think So!

    … in an influencer outreach program, I wouldn’t suggest we invite influencers,” he concludes. Wondering how to identify influencers in your industry? See how Vocus can help. Sign up for a demo now! Allen Mireles is a strategist with an affinity for technology who lives/works at the intersection of social media and traditional marketing/public relations. Want to read more from Allen? Click here! Images used with permission from Carissa Rogers and Chrysler. Comments comments …

    Allen Mireles/ Vocus Blogin Social SEO Google Facebook Twitter- 17 readers -
  • Make Pitches Irresistible Using These Insider Secrets

    … Vocus webinar. He offered an insider’s perspective on pitching, showed how a newsroom operates and provided pitching tips. Missed Batt’s webinar? Catch the on-demand version now! Here are some of the top takeaways: Understand change Batt recalled the morning of September 11, 2001. He had his feet up on the console as his morning news show went…

    Brian Conlin/ Vocus Blog- 21 readers -
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