Vocus

Vocus is a marketing software company based in Beltsville, Maryland, United States, serving clients worldwide. In addition to its web-based marketing software suites, the company owns online marketing and publicity services, including PRWeb, Help a Reporter Out (HARO), North Social and iContact. Vocus was founded in 1992 by Rick Rudman and Bob Lentz and is a publicly held company. The company operates additional offices in the United States, Europe and Asia.
Posts about Vocus
  • Marketing Smarts Special: Mistakes Marketers Make and Lessons From Industry Experts [Podcast]

    … Strategies That Turn Customers Into Fans, was published in April of 2013 by McGraw-Hill. Twitter: @MackCollier LinkedIn: Mack Collier Kerry O'Shea Gorgone is instructional design manager, enterprise training, at MarketingProfs. She's also a speaker, writer, attorney, and educator. She hosts and produces the weekly Marketing Smarts podcast. To contact Kerry about being a guest on Marketing Smarts, send her an email, or you can find her on Twitter (@KerryGorgone), Google+, and her personal blog. …

    MarketingProfs- 12 readers -
  • The Coming Integration of PR and SEO

    … and DeeDee Rudenstein and CEO Josh Cline. What I hope the Moz community learned from the Mozinar is what I have learned from them. Now, onto the three Mozinar Q&A questions that had been left unanswered. Why do you use Cision and not Vocus or Meltwater or others? I do not want to focus on why The Cline Group specifically uses Cision. I…

    Moz Blogin Social SEO Mobile- 14 readers -
  • The Coming Integration of PR and SEO

    … Cision and not Vocus or Meltwater or others? I do not want to focus on why The Cline Group specifically uses Cision. I would not want my agency (and indirectly Moz) to be seen as endorsing one type of PR software over another. What I can do is encourage people to read these writings from RMP Media Analysis, LinkedIn, Alaniz Marketing and Ombud…

    Moz User Generated Blogin Social SEO Mobile- 12 readers -
  • Tony Roma’s: Vocus Increased Brand Awareness for Our 160 Restaurants

    … awareness and show how our actions make a difference.” That’s why Tony Roma’s turned to the Vocus PR Suite for its press releases, media database, monitoring and analytics and quickly saw results. “Vocus is amazing,” Jay says. “I’m just one person, but Vocus has helped me increase the online visibility for all our stores. “Recently, we opened…

    Brian Conlin/ Vocus Blogin Facebook Twitter- 28 readers -
  • And The Winner of the #FutureofPR Contest Is…

    …? For best capturing the essence of our future of PR philosophy and her creativity, we chose Brittany Berger! Congrats Brittany and enjoy your prize. The #FutureOfPR is much more customer-centric. @Vocus pic.twitter.com/4AafGJKA1i — Brittany Berger (@bberg1010) October 3, 2014 We simply could not have a post without acknowledging Ben Hyman. He…

    Adrienne Sheares/ Vocus Blogin Social Twitter- 14 readers -
  • The Evolution of PR: How to Survive the Future

    …-party. At the end of the day, it’s all about if your audience receives the correct message. During the Public Relations Society of America (PRSA) International Conference, Cision CMO Mark Thabit outlined the new era of public relations in his session, “Ahead of the Curve: Implementing a Paid, Earned and Owned Strategy.” Here are some of his key…

    Adrienne Sheares/ Vocus Blogin Social Facebook Twitter How To's- 10 readers -
  • #FutureofPR: Vocus and Cision Become One

    … page! The boisterous gathering hushed when Peter Granat, CEO of Vocus, appeared at the front of the room, microphone in hand. Granat welcomed the group and thanked everyone for being there for the Vocus and Cision news that promised to change the #FutureOfPR. Peter Granat He briefly recounted how the two PR companies had begun to merge over…

    Brian Conlin/ Vocus Blogin Social Facebook- 15 readers -
  • Say Hello to the Future of PR: Vocus and Cision Join Forces

    … Last night, we announced the completion of our union with Cision, bringing two of the most successful PR and social software providers together. The #FutureofPR is here as @Cision & @Vocus join forces. [Tweet this] By joining forces with Cision, we are uniquely positioned to usher in a new era of communication – raising the bar…

    Breeanna Straessle/ Vocus Blog- 21 readers -
  • The #FutureofPR with Adam Singer: Don’t Data Puke

    … that shows how people behave before buying. 3. If you use Vocus, Cision, and or Hootsuite, use the Analytics plug-ins to get data from your website traffic. You’ll be able to better track your outreach efforts and their impact. 4. Measure media better. Form a segment in Analytics of your top media outlets. Use it as a report for inbound media…

    Geoff Livingston/ Vocus Blogin Social Google- 12 readers -
  • 4 marketing automation vendors, 1 stage, 0 casualties

    … Yesterday, I moderated a panel on “the present and future of marketing automation” at MarketingProf’s B2B Forum with Atri Chatterjee, CMO of Act-On; Jon Miller, co-founder and VP marketing of Marketo; John Stetic, group VP products of Oracle Marketing Cloud; and You Mon Tsang, CEO of OutMarket (formerly the Vocus Marketing Cloud). Dashing…

    Scott Brinker/ Chief Marketing Technologist- 5 readers -
  • The Wild Future of PR

    … Vocus and Cision hosted the Future of PR Conference at Google Headquarters in Mountain View, CA yesterday. The event opened with panel of brand practitioners who actively debated what PR will look like. The active conversation was waged by: Dennis Goedegebuure, head of global SEO at Airbnb John Earnhardt, director of corporate…

    Geoff Livingston/ Vocus Blogin Social SEO Google Twitter- 15 readers -
  • Is Influencer Outreach Overrated? Chrysler Doesn’t Think So!

    … in an influencer outreach program, I wouldn’t suggest we invite influencers,” he concludes. Wondering how to identify influencers in your industry? See how Vocus can help. Sign up for a demo now! Allen Mireles is a strategist with an affinity for technology who lives/works at the intersection of social media and traditional marketing/public relations. Want to read more from Allen? Click here! Images used with permission from Carissa Rogers and Chrysler. Comments comments …

    Allen Mireles/ Vocus Blogin Social SEO Google Facebook Twitter- 14 readers -
  • Make Pitches Irresistible Using These Insider Secrets

    … Vocus webinar. He offered an insider’s perspective on pitching, showed how a newsroom operates and provided pitching tips. Missed Batt’s webinar? Catch the on-demand version now! Here are some of the top takeaways: Understand change Batt recalled the morning of September 11, 2001. He had his feet up on the console as his morning news show went…

    Brian Conlin/ Vocus Blog- 16 readers -
Get the top posts daily into your mailbox!
More from around the web