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… Elizabeth Germaine, Philip Kam, Matt Kucharski, Colby Vogt Count what counts – How can you know what to measure? It depends on your brand. You cannot simply follow the standard measurement metrics to see what happens. You need to align your metrics to your goals. Look to the long-term – Don’t worry about what marketing can do in terms of showing…
Over a decade ago, data and PR were rarely used in the same sentence. Now, with the explosion of resources for measuring and tracking, PR pros can no longer run away from data. To succeed in modern day PR, practitioners need to embrace having the ability to track PR like never before and leverage it to achieve success.