• How Diageo is planning for voice-based search

      Despite early bets on Amazon’s Alexa, Diageo doesn’t have a voice strategy. The alcohol maker is, however, shifting some of its focus to conversational, long-tail search terms. Diageo is laying the groundwork for when a large part of its search buying is for voice rather than text, or rather based on the meaning behind a query instead of a specific keyword.

      Digidayin Paid Search How To's- 16 readers -
  • How TD uses voice to bring a retail experience to digital banking

    … is implementing voice recognition technology at its customer call center. “One of the largest irritants our customers had was with authentication and having to answer all those questions we had to ask them in order to verify they were who they said they were,” said Robert Ghazal, TD’s head of U.S. contact centers. The technology, branded as TD VoicePrint…

    Digidayin How To's- 17 readers -
  • Rating the Smarts of the Digital Personal Assistants

    … for questions via Knowledge Panel’s and Featured Snippets. Structure of the Test We collected a set of 5,000 different questions that we wanted to ask each personal assistant and Google search. This is the same set of queries we used in the Google Home vs. Amazon Echo test linked to above. We asked each of the five contestants the same 5,000…

    Eric Enge/ Stone Temple Consulting- 36 readers -
  • Google Home vs. Amazon Alexa Showdown: Which One is Smarter?

    … the capabilities of voice-activated knowledge devices to respond to questions since we released the Knowledge Box Showdown in October of 2014. In today’s article, we’re going to publish the data on similar tests, with Amazon Echo and Google Home in head-to-head competition. What We Tested: It’s very important to note that our test is NOT a test…

    Eric Enge/ Stone Temple Consultingin Google- 28 readers -
  • #001: How To Develop a Deep Connection With Your Audience

    … In today’s episode, we will be talking about how to develop a deep connection with your audience, using your voice, value, and vision. If you apply these concepts (rather than just trying to sell to your audience), you will have a lot more success in your business. I’ve also created a .pdf for you so that you don’t have to take notes, and you…

    Amy Starr Allenin How To's- 8 readers -
  • Finding Your Spoken Voice: How to Become Believable

    … Do you talk on podcasts or in video? Want to be more comfortable in front of the microphone? To discover how to improve your spoken presence, I interview David Lawrence. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners…

    Michael Stelzner/ Social Media Examinerin How To's- 19 readers -
  • Get Started on A/B Testing With These 7 Elements

    … been known to increase conversion rates dramatically. Utilizing strategies to remove the number of form fields on a landing page. Adding video on the page. I’d add that removing poorly developed videos has also been proven to increase conversions… be sure to test. Using compelling headlines that entice the reader to click-through and help them…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • 5 Qualities to Define in Every Content Marketing Campaign

    … be very helpful to a conservative brand trying to build a reputation as an authority in a given field. On the other hand, you may want a lighter tone, created with informally punctuated and lengthy descriptive sentences, which would be more appropriate in an informal setting. Voice. Though similar to tone, the voice of your content is a distinct…

    Relevancein Content- 20 readers -
  • Hootsuite Acquires Social Telephony Company Zeetl, Closes $60M Financing Round

    … Ryan Holmes said in a release: This financing will help us scale even faster on a global level and bring the most innovative products to market. The strong commitment from investors during this time of amazing growth marks an exciting milestone for Hootsuite. Acquisitions form an important part of our growth strategy. We’re expecting big things from the brilliant team at Zeetl and Brightkit and are looking forward to getting this technology into the hands of our customers. …

    David Cohen/ AllFacebookin Facebook- 2 readers -
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