Voice

    • The Next Big Thing: Digital Personal Assistants

      Imagine a world where you had a digital personal assistant that you could access with voice commands from wherever you are through any internet-connected device, and it would handle all of your online interactions for you as you move about from home to the car to work and beyond. This world is becoming a reality, and it’s not just useful for consumers—brands have a real oppor ...

      Eric Enge/ Stone Temple Consulting- 8 readers -
  • Semantic Search Changed SEO Forever – Here’s Why #138

    … Semantic search has revolutionized the way search works. What is it, and how does it affect SEO? In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains some of the distinctives of semantic search and why it has made search easier for users. Don’t miss a single episode of Here’s Why with Mark…

    Eric Enge/ Stone Temple Consultingin SEO- 19 readers -
  • How Diageo is planning for voice-based search

    … Despite early bets on Amazon’s Alexa, Diageo doesn’t have a voice strategy. The alcohol maker is, however, shifting some of its focus to conversational, long-tail search terms. Diageo is laying the groundwork for when a large part of its search buying is for voice rather than text, or rather based on the meaning behind a query instead…

    Digidayin Paid Search How To's- 16 readers -
  • How TD uses voice to bring a retail experience to digital banking

    … is implementing voice recognition technology at its customer call center. “One of the largest irritants our customers had was with authentication and having to answer all those questions we had to ask them in order to verify they were who they said they were,” said Robert Ghazal, TD’s head of U.S. contact centers. The technology, branded as TD VoicePrint…

    Digidayin How To's- 17 readers -
  • Rating the Smarts of the Digital Personal Assistants

    … On March 8, 2017, I published the results of our study to see which was smarter, the Google Assistant on Google Home or Alexa on the Amazon Echo. As it happens, we tested Bing’s Cortana, and Apple’s Siri all at the same time. We also tested Google search for reference purposes, since it’s historically been the leading place to get direct answers…

    Eric Enge/ Stone Temple Consulting- 38 readers -
  • This Tone Analyzer Could Help You Sound Like Your Favorite Publisher

    … they offer. For instance, a company that sells insurance may want to sound like a notoriously colloquial political mag. When that dissonance shows up, brand marketers need to be able to give guidance to their creative teams. Especially when working with freelancers who write for a variety of publications, it is crucial to prep creatives…

    The Content Strategist- 20 readers -
  • #001: How To Develop a Deep Connection With Your Audience

    … In today’s episode, we will be talking about how to develop a deep connection with your audience, using your voice, value, and vision. If you apply these concepts (rather than just trying to sell to your audience), you will have a lot more success in your business. I’ve also created a .pdf for you so that you don’t have to take notes, and you…

    Amy Starr Allenin How To's- 8 readers -