Voice Of Customer

  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    … the survey. There is a chance that there is a UK and EU nuance here, but I don't think so. 3. It is our fault. My first instinct in these cases is to look into the mirror. Perhaps we have not succeeded as much as we should when it comes to show casing the value of true data analysis. Perhaps all the people involved in all digital analytics jobs…

    Avinash Kaushik/ Occam's Razor- 31 readers -
  • Suck Less | A Plea For User-Centric Design: Powered By You!

    … why something was happening, rather than just relying on data which only answers the question what happened. Lab usability testing and online surveys both provide great strategies to obsess about user centric design. My love for heuristic evaluations is sourced in the fact that they are relatively straightforward, require the best possible cost…

    Avinash Kaushik/ Occam's Razor- 31 readers -