Voice Of The Brand

  • The 8 Characteristics of a “V”ery Good Brand

    … preventing customers from improving their conversion rates. Over the last decade, though, my perception and appreciation for branding have changed significantly. Part of the issue was that as we logically troubleshot back to the source of the issue – we often identified gaps in the clients’ online efforts. If the client had a solid brand and voice…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
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