Voice Search

Voice search, also called voice-enabled search, allows the user to use a voice command to search the Internet, or a portable device. Currently, voice search is commonly used in (in a narrow sense) "directory assistance", or local search. Examples include Google 411, Tellme directory assistance and Yellowpages.com's 1-800-YellowPages. In a broader definition, voice search include open-domain keyword query on any information on the Internet, for example in Google Voice Search, Cortana and Amazon Echo. Given that voice-based systems are interactive, such systems are also called open-domain question answering systems.
Posts about Voice Search
    • Why Google Is Becoming the ‘New Homepage’ for SMBs

      In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, great to talk to you again.

      Street Fightin Google- 21 readers -
    • Can Google get users on board with “shortcuts in search”?

      Google announced yesterday the launch of “shortcuts in search”, which will allow Android users (only in the US, for now) to access quick answers on a range of topics with the touch of a button. Fittingly, Google has termed these “tappable shortcuts” and they will lead searchers to instantaneous information on dozens of topics, including sports, restaurants, local amenities, and entertainment.

      Search Engine Watchin Paid Search Google- 12 readers -
    • Voice Search Optimization Tips for Hotels

      Voice Search Optimization Today’s quick-evolving technological landscape offers countless tools, resources, and products designed to improve the ease of customers’ lives. Specifically, smartphones provide entertainment and instantaneous communication abilities for users (nearly two-hundred-million Americans!), self-operating cars are being deployed on the road, and voice-contr ...

      E-Marketing Associatesin SEO- 12 readers -
  • Voice Bots Have One Big Problem: Human Behavior

    … in an office setting, or in your home with others around. (Or even while alone in the room… but can they hear you from the kitchen? Are you sure?) Put simply, you wouldn’t. Much of what we have few qualms about typing into a search bar simply doesn’t pass the personal privacy test when turned from bits to sound waves. We cover our mouths when talking…

    Street Fight- 10 readers -
  • 6 Ways Merchants Can Prepare For the Rise in Voice Search

    … Virtual voice assistants are about to go mainstream. Forty-two percent of U.S. consumers already say they’ve used voice assistants in the last three months, and industry forecasters are predicting that 20% of all user interactions with smartphones will take place through these assistants within the next three years. For local merchants who’ve…

    Stephanie Miles/ Street Fight- 17 readers -
  • Five most interesting search marketing news stories of the week

    … long-term prospects. Plus, a new study shows voice search on the rise, and Google tests a way for users to report offensive autocomplete suggestions. Google’s Randy Keller joins Pinterest as Head of Search We’ve known for a while now that visual search was becoming a key part of Pinterest’s offering as a social platform, and the past couple…

    Search Engine Watchin Social SEO- 13 readers -
  • The psychology of search intent: Converting moments that matter

    … of user intent. Beyond matching keywords alone, Google has parsed its massive stores of data to better understand the phrases, search history and other elements of query to better understand user priorities and states of mind when using the web search platform. As a result, they have optimized their search ranking algorithm and user experience…

    Jim Yu/ Search Engine Watch- 12 readers -
  • What we can learn from the latest trends in voice search

    … in past years shows us a trend that may become more popular in the future. Although they are still at quite an early stage in their development, people like the fact that they receive the results they are looking for in a fast and convenient way. Personalisation seems to be another key factor in the rise of personal assistants, as it may offer…

    Search Engine Watch- 16 readers -
  • The Evolution of Voice Search (and what it means for PPC)

    February 14, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. Purna Virji will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Speculating about the future has always been one of my favorite things to do, espec ...

    Purna Virji/ PPC Hero- 14 readers -
  • The AI Wars in Local Have Already Begun

    … In the annals of tech, we’ve endured the browser wars, the OS wars, and of course the standards battle between VHS and Betamax. Now the latest battle is upon us: the personal assistant app wars. This AI-centric battle is being waged by heavier contenders than any before it, including Apple (Siri), Amazon (Alexa), and Google (Assistant…

    Michael Boland/ Street Fightin Google- 10 readers -
  • Apple Gets Into Position for the Voice Search Revolution

    … are always with us. (Even if Alexa continues to be baked into more and more non-Google Android devices, as we speculated last time, that won’t be enough to catch Apple.) Unfortunately for Apple, people overwhelmingly conduct voice searches at home. Perhaps this is a bit of self-fulfilling prophecy, though, thanks to Alexa’s massive adoption lead. Mike…

    Street Fight- 14 readers -
  • Making Sense of Amazon’s Push Deeper Into Local

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, for our conversation…

    Street Fight- 18 readers -
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