Voices

  • 4 Elements of Great Storytelling, Backed by Neuroscience

    … Snow and I cover in our new book, The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You. It turns out there are four pillars that underly all great stories: relatability, novelty, tension, and fluency. And you can use these pillars to study everything from Star Wars to Ernest Hemingway…

    Joe Lazauskas/ The Content Strategist- 12 readers -
  • 24 Content Marketing Predictions for 2018

    … Contently grew up a lot in 2017. Instead of just going through the motions, we thought about how content marketing was maturing, refined our mission, and conducted research to find out as much as possible about our clients and the industry at large. If we learned anything from last year, it’s that marketers are striving for accountability more…

    The Content Strategistin Content- 22 readers -
  • VoiceJungle: Fast, Affordable, Professional Voiceovers

    … This last week I was in a bit of a bind. I had to release a podcast but didn’t have the intro and outro with me. I did my best to record it myself, but having me on the intro and outro as well as the podcast didn’t sound professional. A quick search online and I found VoiceJungle, and I decided to give the service a try. The site had a ton…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Introducing ‘The Storytelling Edge’

    … Contently has a book coming out! You can order it here. And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” There was a picture of a three-year-old kid holding a big microphone…

    Shane Snow/ The Content Strategist- 11 readers -
  • Why Today’s SEO Experts Will Evolve or Go Extinct

    … the same way. You just have to apply those skills to a different system. Understanding your audience’s challenges, questions, and habits is essential for creating content that appeals to today’s search engine. For example, the rise of virtual assistants has lead to an increase in voice searches via mobile devices, so strategists, especially those…

    The Content Strategistin SEO- 19 readers -
  • Everything Wrong With Marketing Speak, in 1 Chart

    … At 4:40 pm on Thanksgiving, as I was explaining how I’d found synergy between two family recipes to optimize the juiciness of the turkey, I realized that marketing speak had finally sabotaged my vocabulary. “What are you talking about?” my cousin asked. She was looking at me like I was an alien from a planet where everyone was born with four…

    Joe Lazauskas/ The Content Strategist- 10 readers -
  • This Psychological Trick Can Make You a More Empathetic Marketer

    … Lazauskas is always on the lookout for brands doing funny things to engage—and he recently shared this tweet from Hamburger Helper, a brand I hadn’t thought of in years: I don’t like this Chris fellow very much. What made Helper’s response so amazing was that the doofy dinner-in-a-box mascot took on the persona of its core clientele. I for one felt…

    The Content Strategist- 22 readers -
  • Why Understanding Pain Is the Key to Customer-Centric Marketing

    … When you’re upset, those closest to you can see it in your eyes, your posture, perhaps even your appearance. They’ll ask those two magic words—“What’s wrong?”—and then you’ll launch into a play-by-play dialogue of work drama about how Doug was rude to you, where Divya was sitting in relation to you at the conference table, and why you’re never…

    The Content Strategist- 29 readers -
  • The One Marketing Buzzword You Should Actually Care About

    … Think back to the last time you had a terrible-no-good-very-bad-I-want-to-move-to-Australia day at work and needed to talk to someone about it. You may have turned to an amazing partner or friend who let you ramble on near endlessly and incoherently, asked appropriate questions at appropriate intervals, handed you Kleenex when needed…

    The Content Strategist- 12 readers -
  • 10 Insightful Conversations About the Future of Content

    … This summer, I jumped at my first opportunity to head to Cannes. The awesome folks at Index Exchange invited me to host their video studio and interview a couple dozen different ad-tech leaders over the course of the five-day festival, which gave me a convenient excuse to buy aviators and white pants. Things got really interesting, though, about…

    Joe Lazauskas/ The Content Strategist- 16 readers -
  • The Secret to Measuring the ROI of Brand Sentiment

    … to his dinner last night, and it was so amazing. It was filled with creatives. I think it’s like what Cannes used to be, which is a bunch of creatives, not just like tech companies and data nerds and agencies like ourselves. And it was really great to reconnect with so much creativity. The post The Secret to Measuring the ROI of Brand Sentiment appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategist- 16 readers -
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