Volvo Trucks

Volvo Trucks (Swedish: Volvo Lastvagnar) is a global truck manufacturer based in Gothenburg, Sweden, owned by Volvo Group - AB Volvo it is the world's second largest heavy-duty truck brand.Volvo Group was re-organized on January 1, 2012 and as a part of the process, Volvo Trucks ceased to be a separate company and was instead incorporated into Volvo Group Trucks, together with Volvo’s other truck brands.The first Volvo truck rolled off the production lines in 1928 and in 2011 Volvo Trucks employed about 19,000 people around the world. With global headquarters in Gothenburg, Sweden, Volvo manufactures and assembles its trucks in 15 countries.
Posts about Volvo Trucks
  • What We Can Learn From Some of 2014’s Best Digital Marketing Campaigns

    …. While it is important to build relationships and stay active in your digital channels, the end goal is to drive sales. Old Navy pulled off one of our favorite examples of tying social media to physical products with the launch of their flip-flop vending machine. This promotion asked users to send a tweet from the machine using #FlipFlopHurray to earn…

    ZOG Digital Blogin Twitter- 16 readers -
  • The History of Video Marketing on YouTube

    … Marketing Over the last few years there has been a shift in marketing content from viral marketing, like “The Epic Split” for Volvo Trucks to the more focused social video marketing campaigns like those created by GoPro. While these videos will often receive less attention and views compared to their viral marketing counterparts, they focus more directly…

    Andy Smith/ ReelSEOin Social YouTube- 36 readers -
  • What is Viral Marketing? Some Examples and Why They Worked (or Didn’t)

    … a great overview of Cycle time From Emerson Spartz, an expert on Internet virality. Examples of Viral Marketing Campaigns Dove Real(ly) Beautiful Volvo Trucks with Jean-Claude Van Damme. Which spawned Delov Digital’s digitized Chuck Norris version And 22 Jump Street’s version with Channing Tatum. The infographic from Best Marketing Degrees also provides some tips on what helps content go viral as well as what to avoid when developing a campaign designed to go viral. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social Content- 13 readers -
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