Volvo Trucks

Volvo Trucks (Swedish: Volvo Lastvagnar) is a global truck manufacturer based in Gothenburg, Sweden, owned by Volvo Group - AB Volvo it is the world's second largest heavy-duty truck brand.Volvo Group was re-organized on January 1, 2012 and as a part of the process, Volvo Trucks ceased to be a separate company and was instead incorporated into Volvo Group Trucks, together with Volvo’s other truck brands.The first Volvo truck rolled off the production lines in 1928 and in 2011 Volvo Trucks employed about 19,000 people around the world. With global headquarters in Gothenburg, Sweden, Volvo manufactures and assembles its trucks in 15 countries.
Posts about Volvo Trucks
  • What We Can Learn From Some of 2014’s Best Digital Marketing Campaigns

    … relationships. Express Your Values Seemingly out of nowhere, Volvo emerged with one of the top viral ads of the year. A TV spot with Jean-Claude Van Damme doing the splits between two Volvo trucks was used to powerfully demonstrate the stability and precision of Volvo engineering. The ad made a big statement about the brands values, but delivered them…

    ZOG Digital Blogin Twitter- 9 readers -
  • The History of Video Marketing on YouTube

    … Marketing Over the last few years there has been a shift in marketing content from viral marketing, like “The Epic Split” for Volvo Trucks to the more focused social video marketing campaigns like those created by GoPro. While these videos will often receive less attention and views compared to their viral marketing counterparts, they focus more directly…

    Andy Smith/ ReelSEOin Social YouTube- 25 readers -
  • The Visual Content Inspiration You Need: Standout Examples

    Over the last several weeks, we’ve had a chance to get recommendations on a lot of aspects of the content marketing process — from ways to find great content creators (both internally and externally), to the latest tools and techniques for executing on and measuring the impact of a content marketing strategy, to ways to infuse content with a higher purpose.

    Jodi Harris/ Content Marketing Institute- 18 readers -