• Captivate Adds Content Partners in Push for a 360-Degree Ad Solution

    … Media is still fragmented, and as busy consumers become more and more media-averse, the industry is looking for new ways to reach them and new places to target them. Captivate announced Tuesday that 12 new content providers are joining the company’s digital place-based media network to take advantage of one of those new ways: on screens…

    Street Fightin Content- 16 readers -
  • Too Many Content Marketers Are Making This Metrics Mistake

    … I’m messing up our workflow (again, so sorry). There are other platforms out there dedicated to improving productivity. Production calendars and workflows are practically a necessity at this point, and media companies such as Vox and The Washington Post have invested in software to improve the speed of their newsrooms. They’re doing it because…

    Dillon Baker/ The Content Strategistin Content- 19 readers -
  • The Secret To Reducing Your Content Creation Time

    … to improve these content clunkers? Here are 3 strong marketing reasons to persuade you to republish content: Increase content visibility. Attract different audiences and get new readers since the post was last updated. Support search results. Moz’s Rand Fishkin showed that Google rewards re-published content with improved search rankings. Use less…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
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