Wacoal Corporation (株式会社ワコール, Kabushiki-gaisha Wakōru) is a worldwide lingerie manufacturer and marketer headquartered in Kyoto, Japan. It is a subsidiary wholly owned by Wacoal Holdings Corporation (株式会社ワコールホールディングス, Kabushiki-gaisha Wakōru Hōrudingusu). Wako Shoji (precursor to Wako Corp.) was founded by Koichi Tsukamoto in 1946. The brand's promotions often features female celebrities, such as 'Empress of pop' Ayumi Hamasaki in 2008 and 2009.
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