Walker Sands

  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … Unlike balloons and bubble gum, MarTech won’t burst when extended to what seems like a breaking point. Instead, the MarTech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable. Many have asked whether…

    Marketing Technology Blog- 28 readers -
  • 3 Ecommerce Shipping Options that Drive Purchase Behavior

    …, the value of the service (or the taste of the steaks) is forever lost. Walker Sands recently uncovered just how critical shipping is to the consumer’s buying behavior: Free shipping ranks over same day shipping – free shipping continues to be a top shopping incentive, with almost nine in 10 consumers reporting that free shipping would make them shop…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Survey: Android Pay Tops List of Mobile Payment Apps Among U.S. Consumers

    … Public-relations and digital marketing agency Walker Sands released its third-annual Future of Retail Study, which surveyed more than 1,400 U.S. consumers and revealed the ways users engage with mobile payment applications. The study found that Android Pay topped the list of mobile payment applications, with 19 percent of respondents saying…

    AllTwitter- 16 readers -
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