Walker Sands

  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … to data, analytics, channels, and customers across the enterprise. This approach provides for instant access to data wherever it lives, from different structures and sources in the enterprise. Marketers can also more easily take advantage of advanced techniques such as propensity scoring and machine learning. CDPs also simplify access to any channel…

    Marketing Technology Blog- 26 readers -
  • 3 Ecommerce Shipping Options that Drive Purchase Behavior

    …, the value of the service (or the taste of the steaks) is forever lost. Walker Sands recently uncovered just how critical shipping is to the consumer’s buying behavior: Free shipping ranks over same day shipping – free shipping continues to be a top shopping incentive, with almost nine in 10 consumers reporting that free shipping would make them shop…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Survey: Android Pay Tops List of Mobile Payment Apps Among U.S. Consumers

    … they have used Android Pay to purchase a product in a store. Android Pay was followed by retailer mobile apps at 12 percent of users and Apple Pay at 11 percent of users. The report showed that the number of Android mobile payment users held steady from last year, while the number of Apple Pay users increased from 4 percent last year. When asked…

    AllTwitter- 16 readers -
Get the top posts daily into your mailbox!