Walker Sands

  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … chiefmartec.com began tracking the marketing industry landscape in 2011, to its current size of 3,874. Interest in martech has ballooned as well. According to the Walker Sands State of Marketing Technology 2017 report, 70 percent of the 300 marketers polled expect their companies’ marketing technology budgets to increase in 2017; only two percent…

    Marketing Technology Blog- 18 readers -
  • 3 Ecommerce Shipping Options that Drive Purchase Behavior

    …, the value of the service (or the taste of the steaks) is forever lost. Walker Sands recently uncovered just how critical shipping is to the consumer’s buying behavior: Free shipping ranks over same day shipping – free shipping continues to be a top shopping incentive, with almost nine in 10 consumers reporting that free shipping would make them shop…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Survey: Android Pay Tops List of Mobile Payment Apps Among U.S. Consumers

    … Public-relations and digital marketing agency Walker Sands released its third-annual Future of Retail Study, which surveyed more than 1,400 U.S. consumers and revealed the ways users engage with mobile payment applications. The study found that Android Pay topped the list of mobile payment applications, with 19 percent of respondents saying…

    AllTwitter- 15 readers -