Walker Sands

  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … chiefmartec.com began tracking the marketing industry landscape in 2011, to its current size of 3,874. Interest in martech has ballooned as well. According to the Walker Sands State of Marketing Technology 2017 report, 70 percent of the 300 marketers polled expect their companies’ marketing technology budgets to increase in 2017; only two percent…

    Marketing Technology Blog- 28 readers -
  • 3 Ecommerce Shipping Options that Drive Purchase Behavior

    … Sometime in the last year, Omaha Steaks inexplicably began routing phone calls to our unpublished Google Voice number. We’re averaging 20 to 50 voicemails a day and the number is increasing as we get closer to Christmas. I’ve emailed them, contacted them on Facebook, and still can’t get them to respond to the 800 or so cranky phone calls…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Survey: Android Pay Tops List of Mobile Payment Apps Among U.S. Consumers

    … Public-relations and digital marketing agency Walker Sands released its third-annual Future of Retail Study, which surveyed more than 1,400 U.S. consumers and revealed the ways users engage with mobile payment applications. The study found that Android Pay topped the list of mobile payment applications, with 19 percent of respondents saying…

    AllTwitter- 16 readers -
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