Walker Sands

  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … chiefmartec.com began tracking the marketing industry landscape in 2011, to its current size of 3,874. Interest in martech has ballooned as well. According to the Walker Sands State of Marketing Technology 2017 report, 70 percent of the 300 marketers polled expect their companies’ marketing technology budgets to increase in 2017; only two percent…

    Marketing Technology Blog- 20 readers -
  • 3 Ecommerce Shipping Options that Drive Purchase Behavior

    … that are reporting delivery issues or questions regarding orders. If you know someone from their executive team, I’d love to see these consumers taken care of and the routing issue corrected… this is really annoying. What it also points to is how critical shipping is to every ecommerce purchase. Without reliable and cost-efficient shipping options…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Survey: Android Pay Tops List of Mobile Payment Apps Among U.S. Consumers

    … about their preferred payment methods for different kinds of purchases, mobile payments ranked low with respondents overall. However, mobile payments were shown to be the preferred payment method for some users in a few categories, including household bills (6 percent of users), rent/mortgage (5 percent) and paying others for goods and services (3…

    AllTwitter- 15 readers -
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