Walker Sands

  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … to address their unique needs, wants, and desires. There is no room for a one-size-fits-all approach to marketing today, which means there’s no room for a one-size-fits-all approach to marketing technology. Marketers looking to take a cross-functional approach to customer engagement need to work with marketing technology vendors that have an interoperability strategy such as enabling an open-garden approach to integration. That’s how marketing ROI will expand right along with a growing martech stack. © 2016 DK New Media. …

    Marketing Technology Blog- 17 readers -
  • 3 Ecommerce Shipping Options that Drive Purchase Behavior

    … consider free shipping when selecting a retailer, and 62% consider guaranteed delivery, which is of huge importance to consumers over the next 10 days. Source: Astound Commerce’s 2016 Holiday Report Shipping speed and price can make or break a sale – 60% of Amazon Prime members and 41% of non-Prime members said that slower shipping deters them from…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Survey: Android Pay Tops List of Mobile Payment Apps Among U.S. Consumers

    … Public-relations and digital marketing agency Walker Sands released its third-annual Future of Retail Study, which surveyed more than 1,400 U.S. consumers and revealed the ways users engage with mobile payment applications. The study found that Android Pay topped the list of mobile payment applications, with 19 percent of respondents saying…

    AllTwitter- 15 readers -
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