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In the six years since Street Fight was founded to cover hyperlocal media and tech, companies in the local sector have popped up at a breakneck pace and are now being snatched up just as fast by their competitors. In the past couple weeks alone, two major acquisitions in local stole headlines, as Snap scooped up Placed and OwnLocal acquired its older competitor, Wanderful Media.
OwnLocal Acquires Wanderful Media, Building Out Local Data June 9, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News OwnLocal, an Austin-based digital marketing platform that helps local media companies convert print, radio, and television ads into high-powered digital campaigns, has acquired Wanderful Media. Wanderful was founded in 2012.
Street Fight Daily: Snap’s Growth Slows, Marketers Capitalize on AI June 12, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Growth Dips as Competitive Pressure Mounts (MediaPost) Supporting analysts’ worst fears, new research suggests Snapchat’s growth is already sag.
… analytics as well as more accurate attribution for offline campaigns. In the future, you many not even measure online and offline as different categories, but rather merely as parts of the emerging omnichannel customer experience. Grace Chan is vice president of product for Wanderful Media, a startup reimagining the shopping experience with Find&Save…
… percent of shoppers, respectively. Retailers should expect a good portion of that smartphone-assisted shopping to take place in-app. In the Wanderful Media survey, two-thirds of all shoppers and 78 percent of millennials signaled they are willing to use shopping apps this holiday season. Nearly half of those surveyed said they use three or more…