Wanderful Media

  • Retailers Shift Focus to Offline Affiliate Marketing

    … can maximize affiliate contributions along other channels, such as offline coupons. Top-performing affiliates have begun investing in new forms of data-driven attribution in an attempt to keep up with the new omnichannel consumer. More Horizontal Platforms As data has grown increasingly valuable in tracking the efficiency of offline affiliate…

    Street Fightin Affiliate- 15 readers -
  • Holiday Shopping Data Roundup: $39 Billion to Be Spent Locally This Year

    … percent of shoppers, respectively. Retailers should expect a good portion of that smartphone-assisted shopping to take place in-app. In the Wanderful Media survey, two-thirds of all shoppers and 78 percent of millennials signaled they are willing to use shopping apps this holiday season. Nearly half of those surveyed said they use three or more…

    Street Fight- 15 readers -
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