Watch Time

    • How Video Rankings Differ on Google and YouTube [New Study]

      Over the years, a lot of my clients and students have asked, “Why don’t videos rank the same on Google and YouTube?” Well, a new study by Stone Temple Consulting, an award-winning digital marketing agency, not only discloses some critical data about how video rankings differ on Google and YouTube, but also shares its strategic insights about the data to provide the reasons for those difference.

      Greg Jarboe/ ReelSEOin Google YouTube- 22 readers -
  • Top Three Takeaways From #VidCon 2017 Industry Track

    … by sharing some critical data with Rhett & Link on a set that looked kinda, sorta like the one used for Good Mythical Morning (except the desk was bigger). She said, “A question I get all the time is ‘How many people actually watch YouTube?’ Today, I’m pleased to announce that we crossed a big threshold: 1.5 billion logged in viewers visit YouTube…

    Greg Jarboe/ ReelSEOin Social YouTube- 33 readers -
  • A Day in the Life of the Weather Channel’s Digital Editor-in-Chief

    What do you think of when you hear the name The Weather Channel? Most likely you think of one of the top destinations to check what the temperature will be that day in your area, or the primary brand you turn to when you’re about to go on vacation and need to know what the weather will be like so you can pack accordingly.

    ReelSEO- 17 readers -
  • Memo to Big Brands: Declare Victory and Advertise on YouTube Again

    … numbers that video marketers need to care about was revealed last month: “People around the world are now watching a billion hours of YouTube’s incredible content every single day!” This major milestone was passed sometime “last year.” Since YouTube’s watch time hit 100 million hours of video a day at the end of 2012, that’s a 10-fold increase in just…

    Greg Jarboe/ ReelSEOin Social Google YouTube- 28 readers -
  • 3 Big YouTube Numbers Video Marketers Need to Care About

    …, 2017, which revealed that “people around the world are now watching a billion hours of YouTube’s incredible content every single day!” Apparently, this major milestone was passed sometime “last year.” Since YouTube’s watch times hit 100 million hours of video a day at the end of 2012, that’s a 10-fold increase in just four years. Now…

    Greg Jarboe/ ReelSEOin Social YouTube- 32 readers -
  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … that YouTube had 180.1 million US users in 2016. eMarketer also estimates that nearly 85% of digital video viewers are YouTube viewers. Now, my mother was a math teacher. And she would have expected me to be able to calculate that an audience of 180.1 million YouTube viewers is 59.9% larger than 112.6 million network TV viewers. But, my father was a brand…

    Greg Jarboe/ ReelSEOin YouTube- 40 readers -
  • YouTube Adds ‘On the Rise’ Section to Trending Tab

    …. According to Youshaei, more than 1,000 creators are topping the 1,000-subscriber mark daily, and he added in the blog post: Any creator or artist with over 1,000 subscribers is eligible to be featured. On the Rise creators and artists will be highlighted based on a bunch of factors including view count, watch time and subscriber growth. Our team is also…

    David Cohen/ AllTwitterin Social Google YouTube- 26 readers -
  • The Top Trends and Insights for Video Marketing in 2017

    … this critical data about who’s tuning into YouTube and when, where, and what they’re watching has just been published on Think with Google. And what do we know now that we didn’t know before? Well, most of us imagine that the “average YouTube user” is a millennial. Why? Because, in the old days, the average YouTube users were millennials. But, who knew…

    Greg Jarboe/ ReelSEOin Content Google Twitter YouTube- 40 readers -
  • Top 5 Most Influential Female Saudi Arabia Creators on YouTube

    … scored the highest on the Tubular Influencer Score (TIS). This measurement takes 10 different metrics into account when generating the rankings, which include audience engagement, creator reach, number of subscribers, and channel activity. Denis Crushell, VP of Europe at Tubular Labs confirmed that the video content created by these top female Saudi…

    Carla Marshall/ ReelSEOin Social YouTube- 25 readers -
  • The Value of YouTube's New End Screens Feature for Brands and Publishers

    … mobile audiences by 100%. These mobile users will then potentially buy more products via linked End Screens, leave YouTube with a more favorable impression of the brand, or even watch more videos on its channel. In this way, End Screens are also incredibly beneficial in terms of improving watch time across a brand’s entire channel, which increases…

    ReelSEOin YouTube- 42 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 20 readers -
  • 7 Expert Tips: How to Get YouTube to Recommend Your Video

    … featured from the creator (algorithmically selected) Related videos are videos that are similar to yours Recommended videos are based on the viewer To determine which video the algorithm will place, YouTube uses metrics such as “watch time”, relevancy, viewership history, engagements, and more. There are many ways to influence these metrics, and thus…

    ReelSEOin Social SEO How To's YouTube- 29 readers -
  • VidCon 2016: Top Experts to Unlock Video Industry Secrets

    … learned and give you actionable takeaways for increasing watch time, sharing, and subscriptions. Snapchat Secrets – Getting Started, Getting Noticed Taylor Nikolai, the CEO of Viral Spark and one of the original Snapchat stars, will share the secrets of Snapchat influencers, who are creating relevant organic content and building huge audiences. Learn why…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 27 readers -
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