Watch Time

  • How Video Rankings Differ on Google and YouTube [New Study]

    … that, their custom algorithm for integrating video into their SERPs is more or less “not in play”, which is why almost no videos show up below position 20. Greg Jarboe: In your analysis, how do the two algorithms differ? Eric Enge: Since YouTube is video-centric, the algorithm is more centered on maximizing watch time. This is an outcome of the way…

    Greg Jarboe/ ReelSEOin Google YouTube- 27 readers -
  • Top Three Takeaways From #VidCon 2017 Industry Track

    … by sharing some critical data with Rhett & Link on a set that looked kinda, sorta like the one used for Good Mythical Morning (except the desk was bigger). She said, “A question I get all the time is ‘How many people actually watch YouTube?’ Today, I’m pleased to announce that we crossed a big threshold: 1.5 billion logged in viewers visit YouTube…

    Greg Jarboe/ ReelSEOin Social YouTube- 36 readers -
  • A Day in the Life of the Weather Channel’s Digital Editor-in-Chief

    … can be attributed to The Weather Channel’s digital editor-in-chief Neil Katz, who told Tubular Insights he’s “proud of growth hacking” four of the brand’s new Facebook channels: Rockets Are Cool, The BRB Life, Crazimals, and United States of Awesome. Here’s what Katz’s job consists of on a daily basis and how he grew these four channels into must…

    ReelSEOin Facebook Twitter YouTube- 18 readers -
  • Memo to Big Brands: Declare Victory and Advertise on YouTube Again

    I don’t need to tell you about the brouhaha created when AT&T, Johnson & Johnson, and other big brands announced that they were boycotting YouTube because they didn’t want their TrueView in-stream ads running on “hateful, offensive and derogatory content” served on YouTube or on a collection of sites and apps in the Google Display Network (GDN).

    Greg Jarboe/ ReelSEO- 35 readers -
  • 3 Big YouTube Numbers Video Marketers Need to Care About

    …, 2017, which revealed that “people around the world are now watching a billion hours of YouTube’s incredible content every single day!” Apparently, this major milestone was passed sometime “last year.” Since YouTube’s watch times hit 100 million hours of video a day at the end of 2012, that’s a 10-fold increase in just four years. Now…

    Greg Jarboe/ ReelSEOin Social YouTube- 34 readers -
  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … #Pokemon20: Pokémon Super Bowl (2016) The folks at Google also supplemented the list above with this additional data: The top 20 Super Bowl ads on YouTube from the last nine years have driven over 440 million minutes of watch time — the equivalent of watching the Big Game over 1.8 million times. Among the top 20 Super Bowl ads on YouTube (2008-2016…

    Greg Jarboe/ ReelSEOin YouTube- 47 readers -
  • YouTube Adds ‘On the Rise’ Section to Trending Tab

    … YouTube added an “On the Rise” section to its Trending tab for U.S. users. Product marketing manager Jon Youshaei said in a blog post that it will highlight four different creators with at least 1,000 subscribers each week, featuring them on its Trending tab with Creator on the Rise badges or, for musical artists, Artist on the Rise. According…

    David Cohen/ AllTwitterin Social Google YouTube- 27 readers -
  • The Top Trends and Insights for Video Marketing in 2017

    … that YouTube watch time among older audiences is growing? From 2015 to 2016, time spent on YouTube more than doubled among adults 18 and older. Let’s consider that the baseline for growth among YouTube viewers. Now, hold on to your hat. From 2015 to 2016, time spent on YouTube almost tripled among adults 55 and older. That right, those viewers…

    Greg Jarboe/ ReelSEOin Content Google Twitter YouTube- 42 readers -
  • Top 5 Most Influential Female Saudi Arabia Creators on YouTube

    … scored the highest on the Tubular Influencer Score (TIS). This measurement takes 10 different metrics into account when generating the rankings, which include audience engagement, creator reach, number of subscribers, and channel activity. Denis Crushell, VP of Europe at Tubular Labs confirmed that the video content created by these top female Saudi…

    Carla Marshall/ ReelSEOin Social YouTube- 28 readers -
  • The Value of YouTube's New End Screens Feature for Brands and Publishers

    … mobile audiences by 100%. These mobile users will then potentially buy more products via linked End Screens, leave YouTube with a more favorable impression of the brand, or even watch more videos on its channel. In this way, End Screens are also incredibly beneficial in terms of improving watch time across a brand’s entire channel, which increases…

    ReelSEOin YouTube- 47 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 29 readers -
  • YouTube Channel Rankings - Most Popular YouTube Creators June 2016

    … of music, the most-watched video on YouTube last month was uploaded to the Calvin Harris VEVO Channel. A collaboration with Rihanna, the song found itself in the center of some top showbiz gossip in the wake of break-up between Harris, and co-writer Taylor Swift. A bitter war of words between the two has been playing out on social media, with everyone…

    Carla Marshall/ ReelSEOin Social YouTube- 20 readers -
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