Watch Time

    • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

      It’s that time of year when video marketers get together and wonder what their company or client could have done with the $5 million that will be blown on buying a 30-second TV spot during Super Bowl 2017. The traditional excuse has always been that the money will buy a ton of eyeballs. Well, just how many eyeballs are we talking about? Super Bowl 2014 was watched by 111.

      Greg Jarboe/ ReelSEOin YouTube- 16 readers -
  • YouTube Adds ‘On the Rise’ Section to Trending Tab

    … YouTube added an “On the Rise” section to its Trending tab for U.S. users. Product marketing manager Jon Youshaei said in a blog post that it will highlight four different creators with at least 1,000 subscribers each week, featuring them on its Trending tab with Creator on the Rise badges or, for musical artists, Artist on the Rise…

    David Cohen/ AllTwitterin Social Google YouTube- 15 readers -
  • The Top Trends and Insights for Video Marketing in 2017

    … that YouTube watch time among older audiences is growing? From 2015 to 2016, time spent on YouTube more than doubled among adults 18 and older. Let’s consider that the baseline for growth among YouTube viewers. Now, hold on to your hat. From 2015 to 2016, time spent on YouTube almost tripled among adults 55 and older. That right, those viewers…

    Greg Jarboe/ ReelSEOin Content Google Twitter YouTube- 23 readers -
  • Top 5 Most Influential Female Saudi Arabia Creators on YouTube

    … Since its launch in 2005, YouTube has truly become a vehicle for creators from all over the world to publish engaging, entertaining, and informative content, express their opinions, and reach an audience that can stretch far beyond national borders. In particular, across the Middle East and North Africa, video content uploaded by female-led…

    Carla Marshall/ ReelSEOin Social YouTube- 10 readers -
  • The Value of YouTube's New End Screens Feature for Brands and Publishers

    … mobile audiences by 100%. These mobile users will then potentially buy more products via linked End Screens, leave YouTube with a more favorable impression of the brand, or even watch more videos on its channel. In this way, End Screens are also incredibly beneficial in terms of improving watch time across a brand’s entire channel, which increases…

    ReelSEOin YouTube- 22 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 14 readers -
  • 7 Expert Tips: How to Get YouTube to Recommend Your Video

    … I’ve been told that the majority of viewership on YouTube is driven through the suggested videos column on watch pages. It’s certainly true for my the company that I work for, Frederator Networks, which receives 40% or more of its viewership from YouTube suggested videos. Dominating this section on your own videos and others’ has the ability…

    ReelSEOin Social SEO How To's YouTube- 19 readers -
  • VidCon 2016: Top Experts to Unlock Video Industry Secrets

    … MyCupcakeAddiction. He’ll also highlight the five principles that marketers need use to find success with social video marketing. Reverse Engineering the YouTube Algorithm Matt Gielen, the VP of Audience Development & Programming for Frederator Studios and Network, takes a deep dive into how the YouTube algorithm works. He’ll share what he’s…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 18 readers -
  • YouTube and the Frustration with Curated Video Content

    … metadata so as not to create a dead-end for viewers. While you could get viewers to watch more of your content, it may shorten session times, which would lead to lower ranking in the YouTube algorithms.Make sure and promote your best videos at the beginning of any hygiene content, it will give you another opportunity to draw in people who may have…

    Andy Smith/ ReelSEOin Social Content YouTube- 13 readers -
  • 5 Ways to Hack the YouTube Description Box for Better Rankings

    … The YouTube description box might be the most undervalued player on your video marketing team. Many brands, vloggers, business channels, and other less-formally produced channels will skip the description box as unnecessary or simply not worth the energy to optimize for every video. This could be killing your channel, Larry. Truth…

    ReelSEOin Social SEO YouTube- 13 readers -
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