Watch Time

  • 3 Big YouTube Numbers Video Marketers Need to Care About

    …, which announced that it had started reporting of new mobile video metrics for YouTube and its Partner Channels. My first response was, “It’s about time.” I’d stopped reporting on comScore’s monthly rankings of online video properties back in October 2013 when it became clear that they only reflected desktop data, while 40 percent of YouTube views back…

    Greg Jarboe/ ReelSEOin Social YouTube- 19 readers -
  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … that YouTube had 180.1 million US users in 2016. eMarketer also estimates that nearly 85% of digital video viewers are YouTube viewers. Now, my mother was a math teacher. And she would have expected me to be able to calculate that an audience of 180.1 million YouTube viewers is 59.9% larger than 112.6 million network TV viewers. But, my father was a brand…

    Greg Jarboe/ ReelSEOin YouTube- 23 readers -
  • YouTube Adds ‘On the Rise’ Section to Trending Tab

    … YouTube added an “On the Rise” section to its Trending tab for U.S. users. Product marketing manager Jon Youshaei said in a blog post that it will highlight four different creators with at least 1,000 subscribers each week, featuring them on its Trending tab with Creator on the Rise badges or, for musical artists, Artist on the Rise…

    David Cohen/ AllTwitterin Social Google YouTube- 18 readers -
  • The Top Trends and Insights for Video Marketing in 2017

    … Normally, I might take a look back at 16 of the most read, shared, and talked-about Tubular Insights posts of 2016. But, this wasn’t a normal year. And I’m not even talking about global news, important issues, and sporting events like the US election, the Brexit referendum, climate change, fake news, the Rio Olympics, or the World Series. Yes…

    Greg Jarboe/ ReelSEOin Content Google Twitter YouTube- 32 readers -
  • Top 5 Most Influential Female Saudi Arabia Creators on YouTube

    … Since its launch in 2005, YouTube has truly become a vehicle for creators from all over the world to publish engaging, entertaining, and informative content, express their opinions, and reach an audience that can stretch far beyond national borders. In particular, across the Middle East and North Africa, video content uploaded by female-led…

    Carla Marshall/ ReelSEOin Social YouTube- 15 readers -
  • The Value of YouTube's New End Screens Feature for Brands and Publishers

    … the likelihood of that brand’s videos gaining more attention across the entire site. This is because YouTube uses the watch time metric, calculated by average view duration times the number of video views, in its promotional video algorithm as a way to determine which content audiences deem worth their time. YouTube then promotes that content…

    ReelSEOin YouTube- 31 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 16 readers -
  • 7 Expert Tips: How to Get YouTube to Recommend Your Video

    …, are highly optimized to promote videos that keep people on the YouTube platform for extended periods of time both on an individual video and viewing session level. There are a plethora of resources out there to help you shape the content that will be most engaging to your audience. Be sure to check any implemented learnings against YouTube analytics…

    ReelSEOin Social SEO How To's YouTube- 23 readers -
  • VidCon 2016: Top Experts to Unlock Video Industry Secrets

    … Track seminar series, which includes masterclasses from over 20 of the top experts in the online video industry. Attendees of the Industry Track will hear first-hand lessons from expert brands including Discovery Communications, eBay, National Geographic, and Nestle; hear about the inner workings of video platforms Facebook and YouTube, and learn…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 21 readers -
  • YouTube and the Frustration with Curated Video Content

    … metadata so as not to create a dead-end for viewers. While you could get viewers to watch more of your content, it may shorten session times, which would lead to lower ranking in the YouTube algorithms.Make sure and promote your best videos at the beginning of any hygiene content, it will give you another opportunity to draw in people who may have…

    Andy Smith/ ReelSEOin Social Content YouTube- 14 readers -
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