Watch Time

  • Memo to Big Brands: Declare Victory and Advertise on YouTube Again

    … time, and audibility – will become standard in your analytics dashboard. As Debbie Weinstein, global managing director for YouTube and video solutions, told Sloane, “These are the core things marketers really need to focus on.” Okay, but let’s define our terms before we rush out to adopt these new metrics as KPIs. Well, “unique reach” is the number…

    Greg Jarboe/ ReelSEOin Social Google YouTube- 23 readers -
  • 3 Big YouTube Numbers Video Marketers Need to Care About

    I’m a great believer in the “rule of three.” It’s a writing principle that proposes that things which come in threes are funnier, more satisfying, or more effective than two, four, or some other number of things. Now, if you doubt the primal power of this principle, then watch The Holy Hand Grenade of Antioch scene in Monty Python and the Holy Grail.

    Greg Jarboe/ ReelSEO- 27 readers -
  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … asked, “How many people would watch a brand’s video ad online if it wasn’t a Super Bowl commercial on TV?” Super Bowl Commercials on TV vs Online It’s not clear that everyone who watches TV viewer is paying attention to the commercials. According to Google’s Consumer Barometer, 52% of people use their connected devices (smartphones, computers…

    Greg Jarboe/ ReelSEOin YouTube- 28 readers -
  • YouTube Adds ‘On the Rise’ Section to Trending Tab

    … YouTube added an “On the Rise” section to its Trending tab for U.S. users. Product marketing manager Jon Youshaei said in a blog post that it will highlight four different creators with at least 1,000 subscribers each week, featuring them on its Trending tab with Creator on the Rise badges or, for musical artists, Artist on the Rise…

    David Cohen/ AllTwitterin Social Google YouTube- 21 readers -
  • The Top Trends and Insights for Video Marketing in 2017

    … courting brands with its effectiveness and crowing loudly about what does (and does not) constitute a “view.” Perhaps this also explains YouTube’s data dump last week. In any event, the social experts from across all of Ogilvy & Mather's businesses say that YouTube “is the one to watch – this one is barely getting started.” They also posed…

    Greg Jarboe/ ReelSEOin Content Google Twitter YouTube- 38 readers -
  • Top 5 Most Influential Female Saudi Arabia Creators on YouTube

    … channels in the Middle East and North Africa, has seen a year-on-year growth of 50%. Overall, Saudi Arabia has the global highest YouTube watch time per capita, and new data from online video intelligence company Tubular Labs confirms the most influential female YouTube creators in Saudi Arabia in the last 90 days. The female creators listed below…

    Carla Marshall/ ReelSEOin Social YouTube- 22 readers -
  • The Value of YouTube's New End Screens Feature for Brands and Publishers

    … mobile audiences by 100%. These mobile users will then potentially buy more products via linked End Screens, leave YouTube with a more favorable impression of the brand, or even watch more videos on its channel. In this way, End Screens are also incredibly beneficial in terms of improving watch time across a brand’s entire channel, which increases…

    ReelSEOin YouTube- 39 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 17 readers -
  • YouTube Channel Rankings - Most Popular YouTube Creators June 2016

    … of music, the most-watched video on YouTube last month was uploaded to the Calvin Harris VEVO Channel. A collaboration with Rihanna, the song found itself in the center of some top showbiz gossip in the wake of break-up between Harris, and co-writer Taylor Swift. A bitter war of words between the two has been playing out on social media, with everyone…

    Carla Marshall/ ReelSEOin Social YouTube- 15 readers -
  • 7 Expert Tips: How to Get YouTube to Recommend Your Video

    … featured from the creator (algorithmically selected) Related videos are videos that are similar to yours Recommended videos are based on the viewer To determine which video the algorithm will place, YouTube uses metrics such as “watch time”, relevancy, viewership history, engagements, and more. There are many ways to influence these metrics, and thus…

    ReelSEOin Social SEO How To's YouTube- 26 readers -
  • VidCon 2016: Top Experts to Unlock Video Industry Secrets

    … learned and give you actionable takeaways for increasing watch time, sharing, and subscriptions. Snapchat Secrets – Getting Started, Getting Noticed Taylor Nikolai, the CEO of Viral Spark and one of the original Snapchat stars, will share the secrets of Snapchat influencers, who are creating relevant organic content and building huge audiences. Learn why…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 26 readers -
  • YouTube and the Frustration with Curated Video Content

    … metadata so as not to create a dead-end for viewers. While you could get viewers to watch more of your content, it may shorten session times, which would lead to lower ranking in the YouTube algorithms.Make sure and promote your best videos at the beginning of any hygiene content, it will give you another opportunity to draw in people who may have…

    Andy Smith/ ReelSEOin Social Content YouTube- 19 readers -
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