- Our Blog
Going back 10 years ago, ads were disruptions. We didn’t have a choice–if you wanted to watch the big game, you had to suffer through endless beer commercials. Now, content is everywhere (there’s almost too much), and we don’t have to watch ads anymore. In fact, the largest predictable spike in Twitter usage each week is during television breaks for nationally televised sporting events.
… and inspiring copy generated a massive 37-point lift in ad recall—6.1 times higher than Nielsen’s norms. And e-commerce watch company Shore Projects grew from its small London base into a global business with the help of Instagram. With the success of its campaigns targeted to people in key regions, it is now shipping to more than 100 countries…
… Jewelry is a popular gift for Mother’s Day, and social media management platform Falcon Social analyzed the efforts of several luxury jewelry and watch companies leading up to the holiday Sunday. Falcon Social tracked Bulgari, Cartier, IWC, Michael Kors, Omega, Pandora, Rolex, Tag Heuer and Tiffany & Co., as well as Mother’s Day-related…