• Influencer Marketing: The End of Bad Ads

    …, while branded content disseminated by large brands has increased by 78 percent, engagement with that same content has decreased by 60 percent. In 2016, it’s less the medium than the message and its source–inauthentic content hawked by institutional brands isn’t fooling anyone. At H Influencer Collective, we saw firsthand the power of influencer…

    AllFacebookin Twitter- 33 readers -
  • Instagram Tops 200,000 Advertisers

    … and inspiring copy generated a massive 37-point lift in ad recall—6.1 times higher than Nielsen’s norms. And e-commerce watch company Shore Projects grew from its small London base into a global business with the help of Instagram. With the success of its campaigns targeted to people in key regions, it is now shipping to more than 100 countries…

    David Cohen/ AllFacebookin Social Facebook- 25 readers -
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