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  • Influencer Marketing: The End of Bad Ads

    … found that campaigns featuring social media influencers see a return on investment 11 times greater than traditional digital campaigns. Additionally, customers acquired through influencer-centric campaigns are 37 percent more loyal. Why? People trust their friends more than they trust brands; in an online purchase decision, authenticity is king…

    AllFacebookin Twitter- 33 readers -
  • Instagram Tops 200,000 Advertisers

    …—with retailers around the world selling its watches in store. It’s not just major brands that are seeing success on Instagram. PetLove, an online store for pet products based in Brazil, wanted to increase downloads of its mobile application. After seeing success with Facebook ads, it ran a mobile app install ad on Instagram using the same targeting as its…

    David Cohen/ AllFacebookin Social Facebook- 25 readers -
  • STUDY: Which Jewelry Brands Scored Socially for Mother’s Day?

    … Jewelry is a popular gift for Mother’s Day, and social media management platform Falcon Social analyzed the efforts of several luxury jewelry and watch companies leading up to the holiday Sunday. Falcon Social tracked Bulgari, Cartier, IWC, Michael Kors, Omega, Pandora, Rolex, Tag Heuer and Tiffany & Co., as well as Mother’s Day-related…

    David Cohen/ AllTwitterin Social- 163 readers -
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