• Influencer Marketing: The End of Bad Ads

    … bags, you’d complain to your close circle. In 2016, if an airline loses your bags, you complain to your 100,000 Twitter followers. Today, people have the power, not brands. Smart brands are catching on, galvanizing the Twitter fingers instead of fighting them, and influencer marketing has grown exponentially in the past five years. Reports have…

    AllFacebookin Twitter- 23 readers -
  • Instagram Tops 200,000 Advertisers

    … and inspiring copy generated a massive 37-point lift in ad recall—6.1 times higher than Nielsen’s norms. And e-commerce watch company Shore Projects grew from its small London base into a global business with the help of Instagram. With the success of its campaigns targeted to people in key regions, it is now shipping to more than 100 countries…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • STUDY: Which Jewelry Brands Scored Socially for Mother’s Day?

    … Jewelry is a popular gift for Mother’s Day, and social media management platform Falcon Social analyzed the efforts of several luxury jewelry and watch companies leading up to the holiday Sunday. Falcon Social tracked Bulgari, Cartier, IWC, Michael Kors, Omega, Pandora, Rolex, Tag Heuer and Tiffany & Co., as well as Mother’s Day-related…

    David Cohen/ AllTwitterin Social- 162 readers -
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