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  • Influencer Marketing: The End of Bad Ads

    … found that campaigns featuring social media influencers see a return on investment 11 times greater than traditional digital campaigns. Additionally, customers acquired through influencer-centric campaigns are 37 percent more loyal. Why? People trust their friends more than they trust brands; in an online purchase decision, authenticity is king…

    AllFacebookin Twitter- 20 readers -
  • Instagram Tops 200,000 Advertisers

    … and inspiring copy generated a massive 37-point lift in ad recall—6.1 times higher than Nielsen’s norms. And e-commerce watch company Shore Projects grew from its small London base into a global business with the help of Instagram. With the success of its campaigns targeted to people in key regions, it is now shipping to more than 100 countries…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • STUDY: Which Jewelry Brands Scored Socially for Mother’s Day?

    … Jewelry is a popular gift for Mother’s Day, and social media management platform Falcon Social analyzed the efforts of several luxury jewelry and watch companies leading up to the holiday Sunday. Falcon Social tracked Bulgari, Cartier, IWC, Michael Kors, Omega, Pandora, Rolex, Tag Heuer and Tiffany & Co., as well as Mother’s Day-related…

    David Cohen/ AllTwitterin Social- 160 readers -
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