• Harnessing the Era of the Distracted Viewer

    … his or her predecessors, who didn’t have options like OTT. To reach this group, companies have to think beyond traditional TV advertising and get creative. In a recent study, for example, in-program native advertising developer Watchwith found that more than one-half of 18- to 24-year-olds are more likely to watch more episodes of a show if the show…

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