Waterstones

Waterstones, formerly Waterstone's, is a British book retailer that operates 275 stores and employs around 3,500 staff in the UK and Europe as of February 2014. Established in 1982 by Tim Waterstone, after whom the company was named, the bookseller expanded rapidly until being sold in 1993 to W H Smith. Bought again in 1998 by Waterstone, EMI & Advent International, the company was taken under the umbrella of HMV Group, which later merged the Dillons and Ottakar's brands into the company. Following several poor sets of results for the group, HMV put the chain up for sale.
Posts about Waterstones
  • This Week in Digital…

    Google Invest in Mystery Company Google has made a massive £542 million pound in investment in a startup company, with such a big investment you would expect to know what the company does but it seems no one actually knows what they do. The company titled Magic Leap has purposely kept its ambitions and goals a secret, there has been hints at wearable technology and the website ...

    Search Laboratory- 5 readers -
  • Is Google Stealing Your Brand Search Queries?

    … this happen again and again, but just when I was starting to despair, I saw this from Waterstones – a brand ad: A text ad for Kindle covers: And a text ad for Kindle covers site:waterstones.com: Hallelujah! And to make things even better, there was this from House of Fraser: A text ad for lace dress: And a number one ad spot for lace dress…

    Katie Walton/ 3Q Digitalin Paid Search Google- 11 readers -
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