Wayfair

Wayfair LLC is a U.S.-based multinational e-commerce company. The company—formerly known as CSN Stores—began selling furniture online in 2002, and now sells many other home furnishings, luggage, toys, and pet items. Headquartered in Boston, Massachusetts, Wayfair also has warehouse and corporate locations elsewhere in the United States, and in Australia, Germany, Ireland, and the United Kingdom.
Posts about Wayfair
  • Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

    Facebook extended the targeting capabilities of its dynamic ads to users’ web activity. Director of product marketing Maz Sharafi spoke with Lauren Johnson of SocialTimes parent Adweek about the new targeting option, saying that advertisers previously were only able to target users who specifically viewed products on their websites or mobile applications.

    David Cohen/ Inside Facebook- 37 readers -
  • Pinterest Tops 150 Million Monthly Active Users

    … managed countries—U.K., France, Germany, Brazil, Japan—in the first half of 2016 than it did in all of 2015. Pinterest is serving 10 billion recommendations daily, double last year’s figure. 150 million visual searches are performed on Pinterest every month, along with more than 2 billion text-based idea searches. There are more than 1 million…

    David Cohen/ Inside Facebookin Social- 21 readers -
  • Anatomy of a Growth Marketer: Nina Komm, Joss & Main

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Great in-house advertisers are the lifeblood of digital business growth. They are methodical and analytical, using results from real-time reporting to iterate on best-performing creative and copy as well as to identify under…

    Nanigansin Affiliate- 20 readers -
  • VIDEOS: Data @Scale Boston

    Featuring: Ryan Mack, Facebook Boston Site Lead Description: @Scale is a series of technical conferences for engineers who build or maintain systems that are designed for scale.   Building applications and services that scale to millions or even billions of people presents a complex set of engineering challenges, many of them unprecedented. The @Scale community is ...

    David Cohen/ AllFacebookin Social Google Facebook Twitter YouTube- 11 readers -
  • Pro Tips on Using Personalization for Conversions

    …. Rather, by offering a purchase incentive at the critical point of this spontaneous buyer’s cycle, a brand can increase the opportunity to convert them into customers for the long term. Wayfair does just this when you arrive on their home page for the first time: Under Armour also offer first time site visitors a free shipping incentive, and all…

    Jeremy Page/ The Daily Eggin SEO Google- 26 readers -
  • A Watershed Moment in Affiliate Attribution

    … sent to all affiliates (included below), Wayfair announced it was moving to a system whereby it would pay the last affiliate site that a visitor clicks on before adding something to the cart, rather than the more standard policy of paying a commission to the last affiliate a visitor clicks on before making a purchase. This may seem like a subtle…

    Robert Glazer/ Acceleration Partnersin Affiliate- 21 readers -
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